In the society we’re in today, we like knowing what’s going on in each other’s lives. Social media provides us with a sneak peek without us ever having to have a conversation. This goes both ways. You’re able to share anything you’d like about your life and business, and you can choose who sees this look into your life.
When social media first became popular, it was all about personal updates. These days, businesses are thriving by marketing their products on social media.
This is no different than with real estate investing.
By showcasing what’s happening with your business, you’re allowing your peers to see what you do exactly and it builds credibility. Many people don’t quite understand real estate investing and by showing them the business through social media, they don’t have to even ask you because it’s laid out on a silver platter for them.
So what should you be posting?
If you’re rehabbing, you need to be showing before, during, and after photos of the project. People love that!
Show the nasty bathrooms and the holes in the wall. Explain your plans to make it beautiful again.
Any property that you’re listing on MLS, post it on social media! Share the story about it so that over time, your network will gradually figure out exactly what you do.
What’s the benefit to this?
You’re building your brand with zero marketing costs. By posting consistently about meeting with sellers, repairing properties, and being a successful real estate investor, people will reach out to you because you validated yourself over time.
They might have a property to sell that needs work.
They might know someone needing to sell quickly.
They might be wanting to lend you money on your future investments.
You never know.
Building your brand and reputation takes time. Don’t be afraid to post a picture of you and a property you just closed on or sold. Don’t be afraid to video yourself as you walk through a property that hasn’t been touched in a decade.
Put yourself out there and be vulnerable. Be smart about what you post and allow your brand to build into a solid, reputable company within the community.