Lesson 1

Introduction to Direct Mail Bootcamp

Download Your Supplemental Workbook

Lesson 2

Why Direct Mail Works

Lesson 3

Determine Your Budget

Lesson 4 – Experts Share Their Favorite Lead Sources

Lesson 4.1 – Brad Chandler’s Favorite Lead Source

Lesson 4.2 – Tom Cafarella’s Favorite Lead Source

Lesson 4.3 – Erik Stark’s Favorite Lead Source

Lesson 4.4 – Brian Ellwood’s Favorite Lead Source

Lesson 4.5 – Gabriel Garcia’s Favorite Lead Source

Lesson 4.6 – Christina Krause’s Favorite Lead Source

Lesson 5 – Letters vs. Postcards

Lesson 5.1- Brad Chandler’s Take on Letters vs. Postcards

Lesson 5.2- Tom Cafarella’s Take on Letters vs. Postcards

Lesson 5.3- Erik Stark’s Take on Letters vs. Postcards

Lesson 5.4- Brian Ellwood’s Take on Letters vs. Postcards

Lesson 5.5- Gabriel Garcia’s Take on Letters vs. Postcards

Lesson 5.6- Christina Krause’s Take on Letters vs. Postcards

Lesson 6- Experts Share Their Top Tips for Direct Mail

Lesson 6.1- Brad Chandler’s Top Direct Mail Tip

Lesson 6.2- Tom Cafarella’s Top Direct Mail Tip

Lesson 6.3- Erik Stark’s Top Direct Mail Tip

Lesson 6.4- Brian Ellwood’s Top Direct Mail Tip

Lesson 6.5- Gabriel Garcia’s Top Direct Mail Tip

Lesson 6.6- Christina Krause Top Direct Mail Tip

Lesson 7- Taking Calls Live vs. Recordings vs. Voicemails

Lesson 7.1- Brad Chandler’s Opinion on Answering Calls

Lesson 7.2- Tom Cafarella’s Opinion on Answering Calls

Lesson 7.3- Erik Stark’s Opinion on Answering Calls

Lesson 7.4- Brian Ellwood’s Opinion on Answering Calls

Lesson 7.5- Gabriel Garcia’s Opinion on Answering Calls

Lesson 7.6- Christina Krause Opinion on Answering Calls

Lesson 8

Tracking Your Leads

Lesson 9

Direct Mail Frequency

Lesson 10

How to Find the Right Printer/Shipper

Lesson 11

What’s Working Now

Lesson 12

Tips for Efficiency

Resources