Flip Tip Summary
Unless you make smaller, more regular goals, you’ll likely not hit your annual goals. Sharon Vornholt joins us today to share a tip on why it’s critical to have an annual marketing plan, why you should break it down into smaller chunks, and the impact this could have on your business. Don’t miss this FlipNerd.com Expert Tip!
Flip Tip Transcript:
Mike: Hey, it’s Mike Hambright from FlipNerd.com and we have a quick VIP tip to share with you from Sharon Vornholt, who’s going to talk about implementing your annual marketing plan.
Sharon: Hey, Mike. I have a quick tip for folks and something that will really help them implement their marketing. It involves a book called “The 12 Week Year” by Brian Moran.
Now, everyone needs annual goals, but it’s so often we look up at the end of the year, in October, and we go, “What the heck happened?” So with the 12 week year you break the year down into four 12-week segments, and you only focus on one 12 week period.
The beauty of this is, I found at least, that you get a lot more accomplished because you’re working in tighter time periods. It kind of forces you to stay on track, whether it’s with your marketing or one of the many projects real estate investors tend to have.
So that would be my tip for today. Get the book. Work the plan. It’s not that difficult. You just have to commit and you have to write it down. That’s one thing. Somebody said, “Well, can I just remember it?” No, you have to write it down and then put it on your calendar.
Mike: Thanks for joining us for another FlipNerd.com Flip Tip. To access hundreds of tips and full expert interviews, please visit FlipNerd.com or join us in the iTunes store.
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Mike: Please note the views and opinions expressed by the individuals in this program do not necessarily reflect those of FlipNerd.com or any of its partners, advertisers or affiliates. Please consult professionals before making any investment or tax decisions, as real estate investing can be risky.