direct mail

Show Summary This is episode #442, and my guest today is my great friend Todd Swaggerty, founder of YellowLetterHQ. Todd is a real estate investor, but also runs the largest real estate investor specific direct mail house in the nation…sending a few million pieces of mail a month. Todd has the unique perspective of having…

data driven

Show Summary This is episode #441, and my guests today are partners Felipe Boss and Jesus Toledo. Most real estate investors, myself included, are guilty of focusing on the easy route as it comes to lead generation and acquisitions. Mass approaches to marketing such as direct mail are alive and well, but not performing as…

utilizing ebay

Today’s REI Classroom Lesson Today in the classroom, Larry Goins instructs us about how he goes to eBay and Craigslist to search and list real estate investment deals. REI Classroom Summary Larry Goins lets us in on what keywords he searches for and a little about how he lists his properties. Listen to this REI…

pay per click

Show Summary This is episode #439, and my guest today is Reed Lattin. Reed is a Phoenix-based wholesaler that’s done over 1,000 deals. He’s a Pay Per Click expert, and that’s where most of his leads have come from. Today Reed shares his knowledge on getting started with PPC for your real estate investing business.…

direct mail

Today’s REI Classroom Lesson In the classroom today, Jim Ingersoll remarks on the importance of targeting your marketing to specific buyers, depending on what type of home you’re looking for (Fix and Flip, Wholesale, Rentals, Etc.). REI Classroom Summary After determining what type of buyer you want to go after, there are ways to target…

blasting

Today’s REI Classroom Lesson In the classroom today, Duncan Wierman teaches us about how he gets people’s attention without using mailers. REI Classroom Summary By leaving leads voicemails and following up with texts, you’re reaching out to them in creative ways and can move deals quicker. Duncan provides us with his timeline for calling and…

screening calls

Today’s REI Classroom Lesson Andy McFarland explains the one thing to remember when screening calls with motivated sellers. REI Classroom Summary Building a rapport with your sellers and finding out their story can put you ahead of other investors. Andy McFarland lets us in on a few key tips to help build a relationship with…

marketing plan

Today’s REI Classroom Lesson Sharon Vornholt discusses how to go about creating a marketing plan so that you have multiple strategies planned out that you can implement. REI Classroom Summary You need to list out the steps needed to implement each type of marketing strategy that you plan on using so that you aren’t left…