Lesson 1
Introduction to Direct Mail Bootcamp
Download Your Supplemental Workbook
Lesson 2
Why Direct Mail Works
Lesson 3
Determine Your Budget
Lesson 4 – Experts Share Their Favorite Lead Sources
Lesson 4.1 – Brad Chandler’s Favorite Lead Source
Lesson 4.2 – Tom Cafarella’s Favorite Lead Source
Lesson 4.3 – Erik Stark’s Favorite Lead Source
Lesson 4.4 – Brian Ellwood’s Favorite Lead Source
Lesson 4.5 – Gabriel Garcia’s Favorite Lead Source
Lesson 4.6 – Christina Krause’s Favorite Lead Source
Lesson 5 – Letters vs. Postcards
Lesson 5.1- Brad Chandler’s Take on Letters vs. Postcards
Lesson 5.2- Tom Cafarella’s Take on Letters vs. Postcards
Lesson 5.3- Erik Stark’s Take on Letters vs. Postcards
Lesson 5.4- Brian Ellwood’s Take on Letters vs. Postcards
Lesson 5.5- Gabriel Garcia’s Take on Letters vs. Postcards
Lesson 5.6- Christina Krause’s Take on Letters vs. Postcards
Lesson 6- Experts Share Their Top Tips for Direct Mail
Lesson 6.1- Brad Chandler’s Top Direct Mail Tip
Lesson 6.2- Tom Cafarella’s Top Direct Mail Tip
Lesson 6.3- Erik Stark’s Top Direct Mail Tip
Lesson 6.4- Brian Ellwood’s Top Direct Mail Tip
Lesson 6.5- Gabriel Garcia’s Top Direct Mail Tip
Lesson 6.6- Christina Krause Top Direct Mail Tip
Lesson 7- Taking Calls Live vs. Recordings vs. Voicemails
Lesson 7.1- Brad Chandler’s Opinion on Answering Calls
Lesson 7.2- Tom Cafarella’s Opinion on Answering Calls
Lesson 7.3- Erik Stark’s Opinion on Answering Calls
Lesson 7.4- Brian Ellwood’s Opinion on Answering Calls
Lesson 7.5- Gabriel Garcia’s Opinion on Answering Calls
Lesson 7.6- Christina Krause Opinion on Answering Calls
Lesson 8
Tracking Your Leads
Lesson 9
Direct Mail Frequency
Lesson 10
How to Find the Right Printer/Shipper
Lesson 11
What’s Working Now
Lesson 12
Tips for Efficiency
Resources