Focusing on ONE THING to explode your business

Mike: Welcome back to the flipnerd.com REI Classroom where experts from across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.
Matt: Hey, it’s Matt Garabedian with Phenom Investor. Today, I’m your host on REI Classroom and today’s topic is going to be something I’m really passionate about. It’s focusing on one thing to explode your business.
Mike: This REI Classroom real estate lesson is sponsored by theinvestormachine.com, FlipNerd’s private investor coaching program and your blueprint to investing success.
Matt: There are a lot of preconceived ideas out there about being an entrepreneurial person. One of the things is you have to multi-task, and you have to work 15 hours a day, and do all things in your company to achieve these great, awesome results. Well, I believe that’s not the case. And it doesn’t need to be like that. So here’s what I think.
Multi-tasking is a lie. You don’t need to do and be all things in your business. The minute that you can figure out how to outsource and hire, and essentially fire yourselves from specific roles in your business, is the quicker that you can achieve extraordinary results, okay? Having a balance, everyone says, “You need to have a balanced life that is both equal parts to personal and business.” I think balancing is a big misconception. Here’s why, because you never give the proper focus to either one. So you spread yourself thin by balancing everything.
Instead of focusing specifically on tasks that you can accomplish, you kind of just piecemeal things and essentially you become a jack-of-all-trades and a master at none. So you’ve got to be able to focus on things that are important to you while having a counter balance. If it’s something in your personal life, or your business life, health, or numbers, whatever the case is, focus specifically on that. It’s okay to have imbalance on specific parts of your life for the time being until you get that one thing in line.
The next thing is have a big picture in mind, okay? Focus on things that you have goals on. So in a long-term goal, you have one big goal in mind. Break that up into small parts. So if it’s I need to increase or double my sales in the next six months, well, what can I do to focus one thing to double my income? So instead of thinking of 15 things at once, figure out what the most important thing is and start chipping away at that.
Focus your actions, it becomes a natural progression. So once you build one thing, it’s like a domino effect. You build one thing the right way, it’ll roll into the next thing. So after, consciously focusing on one thing, over the course of time you have just knocked out 15 things in progression that are streamlining your business while not doing all things and being all things to everybody. Focus on building one thing at a time and focus on doing it great. And that will lead to building the next thing in a straight line and the results will start to come.
And finally, get rid of your to-do list. A to-do list seems like it keeps you lying to yourself that you’re actually busy. But if you do a to-do list, you’re just staying busy and not accomplishing your tasks. Instead of doing a to-do list, get a success list. And what I like to call it is a moneymaking activity list. So I try to eliminate anything that’s going to waste my time and not lead to profit.
So if it’s something like organizing my desk, I’ll keep a cluttered desk and replace that activity with making prospecting calls, or taking a client out to lunch, or introducing myself to the next person I might be able to do business with. So instead of acting busy, focus on moneymaking activities. If you can focus your time, effort, and energy on these things, the results are going to come.
Again, just to recap, focus on one thing to explode your business. It doesn’t need to be 15 things. Focus on what’s important to you. Put all of your energy in that one thing and dominate it. After you can dominate that subject, move onto the next and when you look back, you’ve dominated 15 things in your business and your business is now exploding. So that’s it for today. I thank you for tuning in. We’ll see you on the next show. Have a great day.
Mike: Are you looking to change your life through real estate investing? If you’re interested in either getting started or taking your business to the next level, please check out FlipNerd’s private program at theinvestormachine.com. This is the most robust real estate investor coaching, networking, and mastermind on the planet and designed for your success.
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