Today’s REI Classroom Lesson

Today, Jon Iannotti talks with us about how all leads are important and how he handles non-motivated sellers.

REI Classroom Summary

Just because a seller isn’t motivated currently, doesn’t mean there isn’t an offer they’d be willing to accept.

Listen to this REI Classroom Lesson

Real Estate Investing Classroom Show Transcripts:

Mike: Welcome back to the REI Classroom, where experts from across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.
Jon: Hello, today, it’s Jon Iannotti, and I’m running the REI Classroom today, so what we’re going to discuss is just kind of like a short subject on, I don’t want you to throw any leads away, guys.
Mike: This show is sponsored by
Jon: You know, a lot of the mentors and the gurus out there today, if you don’t find a motivated seller, they say, “Throw that lead away.” Well, you know, I do things a little differently and the thing of it is, if I spend money to generate a lead, I don’t care if they’re motivated or not. Now, I really do like motivated sellers. I mean, let’s face it, everybody does. They’re easier to work with. But, the non-motivated sellers, there’s money in those leads. You just have to know how to handle those sellers, and the way we handle it is, we give them whatever they want so that we get whatever we want.
Now, what do we want? We want an agreement to buy it so that we can start our marketing for looking for a funder, buyer for the property. What are we going to give them so that we get that agreement? Whatever they want. So if they want full retail price or more, I don’t care. We’ll give it to them because what we do is, we have escape clauses in our agreements that enable us to get out if we cannot close on the deal.
Now, I want to close on every single one I take, however, the reality of it is, is you’re not going to. I mean, even in my area here in southwest Florida, last month they had over 10,000 listed properties on the MLS and they closed 10%. So that’s 1,000 deals out of 10,000. If I can close 10% of the agreements that I take, I’m ecstatic, but in reality, we close about 20% to 30%, so we’re doing a little bit better.
So, again, don’t throw those leads away. If you want to learn more, you can come to us for additional training on it, and that’s USA Marketing and Development, and that’s And you can come to that website, or you can go to,, and we’ll be happy to show you how we’re doing business and have you as a member. And, oh yeah, we don’t keep selling you stuff. You just come in one time, you’re a member for life. Any updates, you get them for free.
So, once again, Jon Iannotti here for REI Classroom, and I want you to not throw leads away. You’re throwing money away, not only the cost of the lead, but there’s potential profit in every single one of those, and we can show you how to get it. So, until next time, take care. Bye-bye.
Mike: is your source for turnkey, done-for-you rental properties. If you’d like to be an investor and not a landlord, please visit to learn how to purchase cash flowing, professionally managed rental properties in the hottest rental markets across the country. We can also help connect you with financing for your next property. Invest the easy way today and get started by visiting
Please note, the views and opinions expressed by the individuals in this program did not necessarily reflect those of or any of its partners, advertisers or affiliates. Please consult professionals before making any investment or tax decisions, as real estate investing can be risky.
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