98% of this Business is Marketing

Mike: Welcome back to the flipnerd.com REI Classroom where experts across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.
Jon: Hey everybody. Jon Iannotti here again with your next FlipNerd classroom class. And today we’re going to talk about marketing.
Mike: This REI Classroom real estate lesson is sponsored by theinvestormachine.com, FlipNerd’s private investor coaching program and your blueprint to investing success.
Jon: And Mark, one of the things I like to tell everybody is, 98% of this business is marketing. So, if you’re not marketing for looking for your buyers or if you’re looking for sellers, you’re not in business in this business. You have to brand yourself. You have to get everybody out there knowing what you do, that you buy houses, that you sell them, you rent to own them, you lease option them, whatever. If you don’t have your message out there, nobody knows what you’re doing.
If you can probably . . . I don’t know, you can probably see even my shirts have . . . that I buy houses on it with my website on it. My vehicles all are marked up with vinyl lettering. So when I’m going down the street everybody knows what I do. My jackets, on the back of them, they all have that we buy houses and our website and phone number. You know, I love it when guys, they wear everything but their own advertising. They’ll advertise Chevy, or Ford, or a college, or Coca-Cola, or Harley Davidson. Those places don’t need you to market for them. We need them to market for us. And if we can be out there marketing with our materials and everything that we do has our website and our phone number on it and our message, our unique proposition, then people know that you’re in business.
But if you’re just wearing regular clothes and you’re not handing out information, you’re not putting it on your vehicles, you don’t have signs out there, you don’t do anything on the internet, you’re not in business. And really, this business does require a lot of marketing. Now, just because I say it takes 98% of the time, of your time, to market, doesn’t mean you have to spend a lot of money to market. There’s so many things out there you can do that are inexpensive or free to get your marketing out there.
You know, my shirts, I mean it cost me under $10 to get my shirt lettered up with my message, and my website, and my phone number. You know, the vehicle, you can take that to a sign shop and get vinyl lettering put on your vehicle for a hundred bucks. It’s not much. And then, it just keeps giving. So the internet, the internet’s free. So, you can put marketing out there all over the place as well. You know, print ads, there again, you can do a lot of that printing yourself and save a lot of money. But you’ve got to hand it out, you’ve got to post it, you’ve got to get it out there.
So, again, marketing is key to your business. It is the life blood of your business. You have to market all the time. And if you’re not marketing, you’re just not in business in real estate. So, once again, Jon Iannotti here talking about 98% of the time you should be marketing to bring in your buyers and your sellers. And believe me, if you do that, people will take notice and you’ll get your deals done because you’re going to be flooded with deals. But you have to let people know that you’re in business. Remember, it’s buyreactnow.com and Jon Iannotti. And I’ll see you on the next FlipNerd Classroom. Take care. Bye, bye.
Mike: Are you looking to change your life through real estate investing? If you’re interested in either getting started or taking your business to the next level, please check out FlipNerd’s private program at theinvestormachine.com. This is the most robust real estate coaching, networking, and mastermind on the planet and designed for your success. If you’re ready to roll up your sleeves, ready to take personal responsibility for your own success, and ready to dive into a world class instructional coaching program that provides you step-by-step instruction to help you achieve financial freedom, then you should apply today. Spaces are limited and candidates are only considered after an application and interview process. Our 12-month investor program is unparalleled. Think you might be a fit? Learn more today at theinvestormachine.com.
Please note, the views and opinions expressed by the individuals in this program do not necessarily reflect those of flipnerd.com or any of its partners, advertisers, or affiliates. Please consult professionals before making any investment or tax decisions as real estate investing can be risky.
Are you a member yet of FlipNerd.com, the hottest real estate investing social community online? If not, you can join for free in less than 30 seconds and get access to hundreds of off-market deals, vendors in your market to help you with your business. And you can start networking with thousands of other investors just like you. Get your free account now at flipnerd.com.
Please check out the FlipNerd family of real estate investing shows where you can access hundreds of expert interviews, quick tips, and lessons from leaders across the real estate investing industry. They’re available at flipnerd.com/shows or simply search for FlipNerd in the iTunes store.