Show of hands… who has a hard time focusing within your business? 

You aren’t alone if you raised your hand. Most investors have BIG ideas and it’s easy to want to try to do too much at one time. A little bit of shiny object syndrome. 

Likely, if you really think about it, there are a few areas you know you need to focus on. It could be spending more time in a certain area of the business, setting up your team, restructuring your exit strategies, etc. 

Most of us don’t typically set themes for our business for us to focus on. Instead, we’re a bit more scattered and we might not be as efficient as we could potentially be.

What if you took some time to come up with an overall theme for you to focus on in your business for the upcoming year? 

Themes like:

  • Giving back to the community with every deal done
  • Helping motivated sellers transition smoothly
  • Building your team
  • Expanding to a new marketing channel 
  • Learning and perfecting a new exit strategy (creative financing for example)
  • Working more efficiently to have more time with family
  • Partnering with other investors for greater success
  • Simplifying your business and making it a lean machine

Do any of the above resonate with you and your business? Create a theme that is personal to your business that you’re excited to work on. With passion, focus, and drive… you’ll be a power to be reckoned with. 

So many of us do a lot of things “okay” but not any 1 thing “great” because we’re too scattered. If you put all your energy into 1 thing, think of how much power it’ll bring out. 

For example, the sun provides mass amounts of heat in a widespread area. Now consider if all that heat was laser-focused onto 1 area. How much more powerful would it be?

Your theme and your quarterly/yearly goals can go hand in hand. Your goals can be action-oriented goals that help you achieve your theme and then you can set weekly tasks that will help take you a step closer to your goals. 

If needed, reverse engineer what you need to do in order to achieve your goals. If you want to give back $10,000 to the community over the next year, consider how much you’ll give per deal and how many deals you’ll need in order to hit this goal. After you have that figured out, then you can backtrack and see how many leads you need to generate in order to secure that many deals. 

Having a focused theme and corresponding goals can help you tremendously in your business, if done right. 

Are you ready to start the new year off right?

Hannah Alley

Hannah Alley

I'm the operations manager here at and have a passion for real estate investing and have a background in writing and business. I focus on providing content that is aimed for newer real estate investors and those who have the drive to become a full-time real estate investor. With so many strategies to utilize within the real estate investing industry, I aim to break down any barriers and showcase that real estate investing is obtainable and can truly bring financial freedom.