There are very few people we know who aren’t on any type of social media. It’s where we document our lives. It’s no secret that social media is a platform real estate investors use to promote their businesses, including posts about buying and selling properties. It’s an easy way to get exposure to your community but as beneficial as it can be, it’s important to know what your social media is saying about you and your business.
I think it’s safe to say that we know people on social media who share way too much. Others are very strategic with what they allow to be shown. In the real estate investing industry, people you network with are going to likely search for you online. Whether you’re looking to buy a property from them, sell a property, or secure lending, we’re in a technology age where it’s a quick search to find out more about you and your business.
When people search for you or your business, think about what you want them to see. What message are you currently portraying if someone found you on Facebook?
- Do you show that you’re a family person?
- Are you someone who’s gloating about their profits and fancy cars?
- Do you post negative comments about politics or religion?
- Do you share drama that isn’t necessary for everyone to know?
- Do you make an effort to post positive messages for your community?
- Is your page filled with only work-related posts?
While there’s no “right” answer to what you should be posting, you have to be aware of how you are coming across to strangers who don’t know you yet and also to the real estate investing industry.
In addition to what you’re currently posting, it’s important to go back in time and see if there’s anything you might not want seen. We’re not saying you should hide who you are, but some things don’t need to be public.
If you aren’t active on social media, you need to consider the money you’re potentially leaving on the table. It can be a fantastic marketing strategy if used right and getting a few extra deals a year from social media can mean tens of thousands of extra dollars in your pocket. Even if you despise social media, it’s important to have in the industry because your buyers and sellers are on there.
Be aware of how your business looks from an outsider’s perspective and keep emotions out of it. Be strategic about any post you make and build a reputation of expertise in your market.
Ask yourself… are you playing the social media game correctly?
