Odds are, you know MAYBE 1-2 people in your network that aren’t on social media. Social media has become part of everyday life. We connect with old friends. We learn about important news. We interact with people who, in real life, we would never have the chance to talk with.
It’s a powerful tool that is in the hands of millions of users and because of this, more and more businesses are taking to social media to get their company and their product in front of their target audience.
It’s a no brainer.
You go where the people are. And right now, everyone is on social media.
So why not utilize social media for your real estate investing business?
More and more investors are… and they’re perfecting it so that their business is thriving!
Online marketing is nothing new to us but it’s always evolving. With paid advertising on social media, you can get more eyes on your company but it comes at a cost. As long as your marketing expenses are lower than your profits, it’s a win and most likely, once your online marketing was set up, little had to be done for that profit.
It’s a beautiful thing when done correctly, but it takes time to perfect.
Many investors aren’t realizing other opportunities within social media platforms that are available and FREE that can get more eyes on your business and more money in your pocket.
Instagram is a quick and easy way to post pictures and short videos about deals you’re doing, including before and after photos. People enjoy seeing the “process” of a rehab so if you’re flipping a property, take pictures lots of pictures and likely, people will start watching and engaging more. People will start associating your posts with your business so carefully construct how you want your business to be portrayed.
Be sure that your website is linked to your account or add the link in the picture so that you’re sending traffic back to your site.
On Facebook, let your friends know that you’re looking for distraught properties and also share deals that you’re looking to sell to other wholesalers. Let them know it’s an investor special that has a certain amount in repairs needed and what the ARV is.
Join both local and national real estate investing groups and interact in there. Networking with other investors, especially local investors can help build up a buyers list for your deals.
You can also share your deals on twitter and Craigslist to get more eyes on your deals. Share information that other investors want to know, including repairs and ARV. It doesn’t take but a few minutes to post and if it gets you an extra deal or two a year, your profit will more than make up for your time spent.
FlipNerd.com allows you to post wholesale, rental, and multi-family deals. Share everything from the size and bedroom count to the market rent and tenant status. You can even send an email blast to subscribers in that area so that local eyes are notified about the deal.
Get creative in where you’re sharing your deals because you never know where your next buyer will come from! Network on social media and build a buyers list through your networking so when a deal comes your way, you can easily sell it to an investor on your list.