Show Summary
A billion plus people are addicted to Facebook, but almost nobody has figured out exactly how to use it as a tool for real estate investors. Cory Boatright joins us today to share some tips on how to use Facebook for your real estate investing business. Don’t miss this one!
Highlights of this show
- Meet Cory Boatright, real estate investor, mentor and coach.
- Learn how to use Facebook as a tool for real estate investing.
- Join the conversation on how facebook can be used to find buyers, sellers and lenders for your real estate investing business.
Resources and Links from this show:
- Cory’s Real Estate Profits Podcast
- Subscribe and Download Podcast from iTunes
- Oklahoma City Real Estate Wholesaler Network
Listen to the Audio Version of this Episode
FlipNerd Show Transcript:
Mike: Hey it’s Mike Hambright of FlipNerd.com. Welcome back for another exciting Expert Interview where I interview awesome guests from the real estate investing industry to help you learn and hopefully inspire you.
Just another quick reminder of the REI Power Summit that’s coming up. It’s going to be one of the largest online real estate investing events ever. In fact, online, I think it’ll be the largest event ever. It’s 100% virtual so you can watch it in your boxers in the middle of the night if you want if you can’t join us live. And you’re going to get access for 12 months, so even if you miss something, if we have multiple speakers at the same time, you’ll have access to that for 12 months.
So far we have at least 50 fantastic speakers and in fact including my guest on the show today, lots of great vendors that can help you in your business, lots of lenders and a lot of other folks. So check out REIPowerSummit.com.
Today I’m joined by my friend Cory Boatright. Cory is a second timer now. He’s been on the show before. I think it was about 200 episodes ago though. And we’ve all gotten much smarter, we’re more handsome now. There are plenty of reasons that we had to have Cory back.
But Cory is a successful real estate investor, a mentor and coach, and has a lot of great experience. Even outside of real estate investing he’s very entrepreneurial. And for those that know Cory, he is always ahead of the curve from a technology standpoint. We’ll start to talk about something and he’s like “Check this site out, check this out, look at what these guys are doing.” So he really is always ahead of the curve.
The interesting thing that we were talking about before the show is Facebook, how much all of us use it, we use it a ton. I don’t even want to say how much I use it, more than I should and I know Cory does too. It’s really a bit of a surprise though that in the real estate investing space that more of us aren’t using it for our business. I think a lot of people have figured out how to use it obviously for personal reasons but not necessarily in their business.
But Cory knows better than that, he’s ahead of us once again. So today we’re going to talk about how to use Facebook for finding buyers, sellers, and even money. Before we get started with Cory though, let’s take a moment to recognize our feature sponsors.
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Please note, the views and opinions expressed by the individuals in this program do not necessarily reflect those of FlipNerd.com or any of its partners, advertisers or affiliates. Please consult professionals before making any investment or tax decisions, as real estate investing can be risky.
Hey Cory, welcome back to the show.
Cory: What’s going on Mike?
Mike: Good to see you my friend. So it’s kind of interesting, isn’t it? There’s so many of us that are social media addicts on some level, but it’s just become it hasn’t really been for business purposes. Of course people can advertise on Facebook and Twitter and pretty much every social media platform now. But I don’t know very many real estate investors that have, for example, figured out really how to use it in their business. So I’m excited to talk about it today.
Cory: Yeah, it’s pretty powerful. And you’re right, many people use Facebook just to goof off. They realize how powerful it could be for a marketing tool, then I think they’d perk up a little bit more. And you’re starting to see I think this come out a little bit, but certainly still in the closet per se and we’re doing more experimenting with it and seeing some pretty powerful results. And yeah, so it’s pretty cool.
Mike: Yeah, I’m glad to dive in today. Hey, for those that don’t know you that well, or think they know you but they maybe don’t know you well enough yet. Kind of tell us your background and how you got to where you are today.
Cory: Sure, my name is Cory Boatright. Thanks for having me on again, Mike, awesome, the show FlipNerd and just seeing me grow, it’s been awesome. Also I’ve been a part of our Mastermind Collective Geniuses, which is great. So I’m the founder of our Real Estate Investing Profits and also Phenomenal Results Coaching. And I’ve been investing, gosh, since I was 21 years old. I’m 39 now so that would be 18 years if my math is right.
Mike: We’re getting old man.
Cory: We’re getting old. I got involved whenever basically there was just… opportunity was there to do a lot with real estate investing. But it wasn’t obvious on which direction to go. There are a lot of things that you can do. You can go do lease options, you can do wholesaling, you can do fix and flip, you can do whatever. And I started to really make my mark in short sales back in 2008-2009. I kind of was just playing as an investor up to that point, just learning everything. I signed in some deals, doing some flipping and had a skeleton rehab crew.
But it wasn’t until about 2008-2009 I started to really get involved with short sales. And that changed everything. I made the most money on a single transaction that had no equity. And that just blew my mind that that was even possible.
And then I started marketing only for short sales and rode that band wagon for I’d say from 2008-2009 all the way up to about 2012 probably, right in there, 2012, maybe beginning 2013. And then there were a lot of other things happening there that was making it harder to short sale, there was more red tape as you know. In the beginning, you could just get a BPLO and buy a property, flip it, no big deal. And you had to be more creative, do option agreements excuse me, I’ll get a drink of water.
Mike: Yeah.
Cory: You had to do option agreements and then you did land trusts. And, so I went through that kind of phase and then we ended up actually getting involved with excuse me one second.
Mike: That’s all right. While you are catching your breath there, through that. That’s like a 4-gallon bottle of water by the way for those who are listening. You can’t see the size, that’s like the biggest water bottle I’ve ever seen in my life [inaudible 00:07:15].
Cory: The alkaline levels are [inaudible 00:07:18].
Mike: So hey, I want you, as you’re kind of taking a drink there, think about it. It’ll be interesting talking about too, about just mixing in how to not get type-cast if you will, like you get a specialty. A lot of people that are in short sales, they were riding high for a long time and then that went away. And a lot of people weren’t necessarily prepared. It’s almost like they knew it was going to end but they weren’t prepared for what to do next. But anyway, I thought I’d throw that in and see if you can respond on…
Cory: Right well
Mike:
people even going forward, not necessarily you, but just going forward how to kind of keep your ear to the ground about what’s around the corner.
Cory: Right, well you do need to make sure that you’re paying attention to the market. You always hear the market is always changing. And a wise man once said that, whenever you have a headache, it sucks for you but fantastic for Tylenol. And really that’s what short sales was, it was, it sucked for a lot of people but if you had the specialized knowledge on how to capitalize on some of those opportunities, it was great.
And we ended up actually creating a software to make it easier. Did really well with that software and just really did full service if you will, for short sales. Had a loss mitigation company for several years that we ran. Had a senior loss mitigator that worked for a bank that was doing all of our transactions. At one point we had 220-230 short sales in the hopper, I mean a lot of deals. And working with students all around the country for this.
But as you said the market shifted and it changed, and we also needed to be aware what’s going on there. And as that happened I was just realizing that there were easier ways to make money in real estate than just in short sales. There are easier ways. For example, wholesaling which is flipping the contract. A lot of people think wholesaling is flipping houses but you’re just flipping the contract. That was a lot simpler method to be able to make a good chunk of money as long as you knew how to find great deals. It all comes down to marketing.
Mike: Right.
Cory: And this is the part that most people miss. And I know you know this is true being a marketer yourself, is whenever you’re going out there and you’re marketing looking for deals, you have to do it more than just once. If you’re doing direct mail, you have to direct mail four, five, six, seven, sometimes eight times. And you’ve got to continue that process. You’ve got to continue hitting that list of prospects because most people are I think the number is like 80% of the people are going to respond around the fifth or sixth time. A touch point right?
Mike: Yeah.
Cory: So marketing is crucial and I, along the way, I was doing a lot of learning about marketing and getting better at it. And I found a way that you can find great deals on properties online. It wasn’t just doing direct mail, you could do it online. There were a lot of different resources that you could go and you could find great deals. For example Craigslist. At the time, I know now it’s just kind of common knowledge, but at the time, a lot of people weren’t doing much with Craigslist.
Mike: Yeah.
Cory: And you were finding incredible deals on Craigslist. Also Google Pay-per-Click. A lot of people weren’t doing much with Google Pay-per-Click. They thought that was just for other types of businesses, not for real estate. And we were doing pretty well on Google Pay-per-Click campaigns.
Mike: Yeah.
Cory: So this idea of finding great deals online has always been there. And it’s just the point of leverage, Mike. Like you can just leverage the internet so much because the audience is so ripe.
Mike: Yeah, it’s just in advertising, what you were saying with direct mail for example, the analogy that I give sometimes is this will resonate with everybody like, how often do you buy a new mattress? Not very often. But you get stuff in the mail every day. This is how Dallas is, a lot of cities are like this. You’ll drive down, in a miles’ stretch and there’s like five mattress companies. What are all these mattress companies doing? Well first off, they are extremely high margin, clearly. But secondly, they know that especially with flyers and stuff, just like car tires, like you don’t need that very often, but when you do need it, you need it right now.
And so the key is being recency, it’s just like this recency phenomenon, it’s like just being there. So if you just send one, a message out here and there, you might have mixed results. But unless you’re consistently advertising, and you’re not right there when that person finally makes that decision, they needed to sell the house five years ago, but today is the day. If you’re not top of mind and you’re not there, and you didn’t market to them at that point, then you’re going to miss out.
Cory: One of the best marketing strategies that I’ve ever used is being memorable. Be memorable. Have something that stands out. One of the things that we used was black envelopes, black envelopes with silver writing on it. And you get that in the mail, you’re going to open that up. No one sends black envelopes. So just be memorable and think outside the box a little bit and you can pick up deals that otherwise, just because everyone is sending a postcard of this, you can stand out.
And so with the internet, how do you stand out on the internet when there are so many people, how do you stand out? Well you apply the same concept, you have to be memorable. So one of the ads that we had that was doing well was just a picture of a face, just angry. And that caught someone’s attention. And it just said, “Too frustrated to keep your house, sell it today.” And it was just this frustration. And what we’ve realized from, there’s a book called “Influence” by Robert Cialdini, and it’s a great book. And it talks about how the psychology of people relating with another face. Obviously Facebook is called Facebook for a reason. People relate with other people that they see.
So the highest converting pictures that you’re going to find, that we find, is a way where people are involved in that picture. So if it’s a product that… for a house you want to show someone a mom and a dad maybe a kid, hugging together with a house. So you’re showing exactly what someone wants. You’re conveying the motion. So whenever you go to type in, whenever you go to look at a picture, there’s a great website called pictureservant.com and it’s just a way that we’ve worked with a company called Dollar Photos. But if you just type in a word of an emotion there, you can find awesome images, like high quality images you have to pay several hundred dollars for, that you could pick up for a dollar.
Mike: Yeah.
Cory: And you can use these images and test them on Facebook. And I didn’t realize that it was so easy to get feedback. It’s one thing to add in pictures on Facebook and advertise, but how do you get feedback? Well on Facebook, they’ve made it incredibly easy. Not only have they made it incredibly easy, they’ve made it where, they want you to get more clicks because it helps them get more money from you. They even created this thing called a “irrelevance score” now Mike, that if your ads that you’re putting out there isn’t like above a five or a six, they’re not going to show it as much. Because they want it to be relevant to the audience that you’re advertising to.
So how do you do that? Well, one of the ways that you can do this that many people don’t realize is that you can go on to Facebook and you can create what’s called a business Facebook page, a business Facebook page. And anything I’m talking about right now you can simply go on to YouTube and type in, how to set up a business Facebook page, and you’ll have probably 50 videos. Look at the one with the highest rating and it will give you pretty much the gist of what I’m getting ready to tell you.
So you create a business Facebook page, and once you have that, then what you can do is you can actually advertise on your business Facebook page which is important, because you want to keep everything on Facebook advertise-wise. When they click it on the link on Facebook and it can go to your website, that’s fine. But you don’t want to run an ad where it’s just they click that little image and it doesn’t go to Facebook, it goes off to your site, that make sense?
So you want to keep it on Facebook because if you don’t, Facebook is not going to basically reward you for it. Why would they? They want to reward people that are going to take you to your business page first, and then they might see something else here, here, that’s what Facebook is counting on. But while they’re there they’ll probably click the little link that you have on your ad.
Mike: So you run an ad and you take them to maybe a tab on your business profile page.
Cory: Yeah, you can have a tab but really you just run it in your feed. So you just want to run it in your feed and you want to put the image where it’s real, where it’s real obvious and there’s a place that you can go that’s called Canva.com.
Mike: Yeah, yeah.
Cory: Canva.com. Actually it’s important that you go to either Canva or somewhere else that you can upload an image and it makes the exact size, which is real important Mike, that you put on your Facebook to advertise. Because if you put just an image from somewhere else and it’s not sized correctly, it’s not going to give you the amount of real estate that you want, which you want the most amount of real estate when you advertise.
What we’re doing here is we’re going to advertise your ad that you posted on Facebook where someone clicks on it and it and then all of a sudden starts showing up in their feed. So it shows up in their feed. Just like we check our Facebook and you see different things showing up in your feed, at some point you might have clicked on something that said, that Facebook is saying you most likely would be interested in XYZ. And that’s how they’re tracking. And Facebook knows people better than anyone.
Mike: Sure.
Cory: So what we do is really simple, is you can actually get on Facebook and you can go in to what is called “Audience Insights.” So Audience Insights is again, go in to YouTube, type in “What is Audience Insights or how to use Audience Insights” that’s the easiest way to get a lesson for you. But I can tell you what it does. It’s basically like the hub for Facebook on them telling you everything that’s going on, on their relevancy for marketing, for demographics, for psychographics. You’re talking about gender, you’re talking about anything you can think of whenever the person that is most likely to click on your ad, what does that customer avatar look like.
Mike: Right.
Cory: And so what age are they? Well you can go in and you can see, well, people that are under 25 years old aren’t clicking your ads on these type of buy houses, sell houses, private money. You can pretty much go all the way up to about 30 years of age.
Mike: Yeah.
Cory: And from 30 all the way up to about 60, or 55-60 is going to be your sweet spot in there.
Mike: Okay.
Cory: Then you also notice that most of our market, its gender, men, mostly men. Not very many women.
Mike: That are what, that are buyers or sellers?
Cory: Well they’re not clicking on these ads as much. So most of the time, your market that you’re advertising to, they’re mostly men they’re not women that are clicking on these type of ads, for private money for example.
Mike: Yeah, I can see that. Talk about for sellers, because in my experience, a seller could be anyone. They just inherited a house, something [inaudible 00:20:02].
Cory: Yes, well and here’s what you want to do. Facebook allows something called ad sets okay. So you have campaigns and then you have ad sets. And then you can test different ad sets if you will. Like if you were selling a pair of shoes, your campaign would be Nike Shoes, let’s just say for example. And then your ad set would be Blue Nike Shoes, and then Red Nike Shoes, and then Black Nike Shoes.
And then you could have five different images or six different images per ad set. Six different images of a blue shoe, six different images of a red shoe, six different images of a whatever, black shoe. And Facebook is going to tell you, of those different images which one is pulling the most. It’s also going to tell you what your relevancy is which you want it above a five for it to be shown a lot.
Then you could also go in there and there’s all these different parameters inside of when you go to run an ad, I know you can’t see mine, you can’t see a screen right now. But when you go in to run an ad, you can choose if someone owns a home, for example, you can choose how long they’ve owned a home, Mike. You can choose how much money that they are in, what category of income that they’re in. You can choose if they get the barren report, if they get Fortune Magazine, if they get the Robb Report.
Mike: You can do all that, all that within Facebook you’re saying?
Cory: You choose within Facebook all these different parameters of… you can choose if they’re in the military. Pretty awesome to actually go in and target people that have been in the military. Now is it 100% perfect? No. But even if it’s 50% perfect, how great is that?
Mike: Yeah, it’s far better than [inaudible 00:22:04] advertise.
Cory: Exactly, it’s the most targeted type of a lead that you can get anywhere today. Anybody will tell you right now. And then, what Facebook also offers is something that’s called retargeting. Now retargeting is actually going to give you about another 20-30% more return visitors on that ad. Now what does it do? Let’s say for example, you probably heard of this but if you haven’t, let’s say you went on to Amazon. You’re on Amazon and you click on a pair of shoes, then you click off Amazon.
Then you click on another website and all of a sudden these pair of shoes seems like they’re following you on the right-hand side. It’s like these shoes are stalking you or something. Well what’s that called is retargeting. Whenever you clicked on that shoe in Amazon, it put what’s called a pixel on your browser, on your Chrome, or your Internet Explorer, or your Firefox, or your it put it on your browser, okay, Safari.
And now they have an agreement that that ad space will be showing that ad for that shoe. It’s going to follow you around because it works great for the company that is offering the ability to do it because you’re most likely to buy something that you just clicked on. So it’s perfect.
So how do you use this for real estate investing? What you can do is you can create these retargeting campaigns. So when people click on these different ads, your ad of that house can start chasing people around just like the pair of shoes.
Mike: Sure, yeah.
Cory: And it doesn’t cost you anything extra whenever they click on that ad, that house to come back there from a retargeting campaign. Plus you can control the pages. So you can control, not only what they’re clicking on but you can control the retargeting campaign. So you could say something like, “Hey you only got five days left to get the house and get the big screen TV” or whatever you want to have on your ad.
Mike: Right, right.
Cory: It can change, that retargeting campaign can change for you. So those are pretty powerful things to do that. So how would you use this in a way where you know your audiences? The way you do this where you know you’re audiences, is you just type in Google, go in to Google and type in some key word that you think is relevant to your market. For example if you’re looking at private money, where do you think private money hangs out? Equity trust is one, right?
Mike: Yeah.
Cory: Where else will private money hang out?
Mike: It might be, if you’re local it could be members of a country club or…
Cory: Country club, yeah.
Mike: Follow the money.
Cory: Follow the money. So now you can go in and you can target most of these places on Google. If they’re showing up on the first one to two pages on Google, they’re probably going to have a Facebook page. So then you can target these people that like that page. So you can target all of them. So now you’ve got a laser targeted campaign. You can split it into ad sets. So you could say country club, equity trust, CPA, you can start creating these different ad sets and see which one pulls the best for you.
Mike: Yeah, the psychology of that stuff is that, you start to subconsciously at least, when you keep seeing something, you’re like, this is like a sign. It’s like well it’s [inaudible 00:25:38] become, it’s just scientific marketing. But, if you keep seeing something, you’re like somebody is telling me that I need to do that. And so more than ever, that could just be good marketing.
Cory: Right, it just kind of seems like, I’ve seen that somewhere. And it could be very, very powerful, it’s not that expensive. If you’re going to test this, it can cost you $10 a day to test, not very expensive at all. And your conversions are going to be much, much less than what they are right now, I promise you. We’re talking about like under a $1000 and many times under $500 if you really get this thing dialed in correctly.
And even on a click, you’re talking about anywhere from 30-50 cents a click, and it could be even less than that the more relevant you are and the more your relevance score is higher for Facebook. So you can drive a ton of traffic, get a ton of qualified people, and it gets better. All these people that are liking your image, or liking your page, what you can do, Mike is you can go in to that person and send them a private message.
Mike: Wow.
Cory: You can say, “Hey, you looked at this house. This one is sold right now” or “Hey, you need to contact me if you’re interested.” And you can send a private message to that person. And sometimes you get a couple of a hundred likes.
Mike: Sure, sure.
Cory: And you don’t have to do this. You can have a virtual assistant do it. You can have your assistant do it. I’m not saying that you necessarily have to go do that. But this is a way that you can get engaged with the people, you can maximize what your advertising dollars are. And it doesn’t cost a lot of money to do this, and really it’s not hard to do.
Mike: Yeah, yeah, that’s awesome. Hey Cory, while we’re kind of the topic of Facebook, we have a little bit of time left, a few more minutes. Maybe you can take a minute and just talk about for those, there’s a lot of people that are listening to this that are probably already part of a Facebook group that’s like a real estate focus group. But maybe just, since we’re on the topic of obviously real estate investing, because you’re on my show and Facebook, talk about groups and how people might be able to use those differently than what they are today.
Cory: Yeah, so with the real estate groups that are out there, you’re talking about ways you can get in touch with different investors in your local area. So you can create these… one thing that we’re doing right now is a meet-up group, which is pretty powerful. But what you can do is actually start, you can create a Facebook meet-up group, which we don’t see a lot of people doing this yet, which is pretty wild to me.
Mike: Say it again, a Facebook
Cory: You can create a Facebook meet-up group because most people think that outside of… it’s an offline activity. You’re meeting, you’re physically talking to people, “Hey what’s up?” But you can take the offline to the online. That’s what we’re doing. So instead of just going offline and meeting up while we’re there, we said how many people would like to have a private Facebook group? Where only the people that showed up at the meet-up group, now they can get an invite to come into the private Facebook group.
And now you create incredible amount of engagement, and a lot of things just churn from this too. Whenever you do a meet-up group, you have some authority in that space that you’re in. And rightly so, you’re teaching things that work. I’m not talking, this is not going to work for someone that wants to hold everything to their chest. I’m a believer in serving others, co-opetition instead of competition, that’s been the biggest wave for things in my life, have opened up the best relationships, the best synergy. You’re a believer in this too. So these meet-up groups can be really, really powerful, but you want to be able to engage in there and have the community start to engage with one another.
Mike: Sure, yeah.
Cory: And then it starts to grow, they start posting on their pages, they start posting on their Twitter, and it just starts to grow naturally.
Mike: Yeah, the cool thing about online groups like that are that, one of the challenges that traditional real estate clubs have which we’re a huge fan of REIA clubs, but they usually have a meeting just after work, there’s traffic to get there, you’re taking time away from your family. Like all these things, it’s just not that convenient to do after work stuff.
Cory: Right, right.
Mike: And so now it’s like hey, after the kids are in bed get on here and interact a little bit or in the middle of the night you can’t sleep. Or when you’re on your lunch break or whatever, you kind of interact as you can.
Cory: Right.
Mike: And also a lot of traditional REIA clubs have… a lot of them just have one meeting a month, like a general meeting. So it’s like if you miss that, you can interact like 365 days a year.
Cory: Exactly, and it’s so easy to create a public or a private or even I think it’s called a closed Facebook where only certain but we did a private one. We wanted to be able to have people that showed up at the group to be able to come in and join in that group. So it’s been working a gangbuster, we have one a month and it’s exciting that it’s starting to grow and had a lot of people have positive things to say about it. So if you’re in a meet-up group, Mike, if you’re on meetup.com and you’re in Oklahoma City area, it’s Oklahoma City Real Estate Wholesaler Network on meetup.com and we’d love to have you out.
Mike: Awesome. Cory why don’t you tell us, one more thing I want you to say about Facebook for just maybe some insight. If people are… a lot of people obviously use Facebook in their personal life and they’re posting pictures of their cat and their food and their meal and look at the size of this toe nail or whatever it might be, personal stuff that probably half of it shouldn’t be on there. But for folks that think they want to learn more, you just recommend doing some different YouTube searches and stuff and trying because the interesting thing I know you’ll agree with this is, as soon as you think you got it figured out, Facebook changes everything. It’s constantly changing.
Cory: Right, yeah, it does change.
Mike: How do people stay ahead of the curve like you?
Cory: YouTube does a pretty good job of having free information but you have to know how to use YouTube. It’s just like anything, it’s just a resource. eBay is a resource, Fiverr is a resource, all these different places that you can go and use the tool. But if you don’t know how to use it, then it can potentially hurt you.
So on YouTube, you want to just look at the high ratings and the most views, because more people that view that video or have ratings on there and you can go through and just kind of read some of the comments. You’re going to be able to know if that person is saying something like “Wow, this person’s legit, they have much of an agenda, it doesn’t have this pompous thing going on.” You’ll feel through… there are several of them on there that are great. So it’s just a easy free resource for you to check out.
We are working on, a friend of mine, Matt Andrews and I are working on something that’s called REI Sniper that’s basically… just because his group had an interest in specifically Facebook advertising because he already taught them how to work with Facebook, by setting up pages and what not. But he wasn’t ever talking about the advertising part of it. He thought it would work really well. So we’re working on that. But right now that’s really not anything that’s actually available. But you can just go on YouTube and type in some of these terms, find some really great videos, so that would be there, yeah.
Mike: Probably even Facebook if it interestingly enough, I’m sure there are a ton of different Facebook groups on how to use Facebook.
Cory: Yeah.
Mike: And meet-up groups, there’s groups about exactly what you want to learn on that platform.
Cory: Right, yeah. The most craziest you could ever imagine, somebody has created a group for something that you would think it’s just ridiculous.
Mike: Yeah, yeah, absolutely. Well Cory, if folks want to learn more about what you got going on or a little more about you, where do they go?
Cory: I love, first off, I’m really excited about our very first group coaching program, it’s called Master Class. You can just go to realestateinvestingprofits.com. Obviously our podcast is, it’s been something I’m excited about and it’s called Profit Masters. And we’re trending many times in iTunes. Right now we’re having a lot of people, just have great guests that are on the show like this.
Mike: Well my episode comes out soon, it’s just going to go through the roof.
Cory: It’s just going to go through the roof. You’re actually, we do, yeah we have Mike coming on, on about six or seven weeks from now. And we release a new episode every week. And it really is just to give the best information out there, but we’re excited about our group coaching program. So many people have asked me for that. I’ve only been doing one-on-one coaching. The challenge is that is that there’s just, whenever you’re doing it, you don’t have the ability to kind of create a way where more people can work together and scale. Like if you want to have a hundred people in a group that want to learn, it’s just one you and it’s really difficult to do.
Mike: Right.
Cory: So I’ve only had one-on-one, now we’re having our group coaching program, super excited about that. So just go to realestateinvestingprofits.com and you’ll be able to download our book that continues to get great, great ratings. And you’ll also check out the podcasts and just stay tuned for the group coaching called the Master Class that will we’re about 85% done, our goal is to have it released in the next 30 days.
Mike: Awesome. Well we’ll add some links for what we just talked about here down below. Anybody listening or driving their car instead of getting into an accident to try to write these things down, just check out FlipNerd.com on Cory’s page and we’ll have the links down below. So Cory, always good to see you my friend.
Cory: Yeah, no problem. Make sure you advertise on Facebook man. I’m telling you, you’re going to be surprised on finding buyers, finding sellers, and finding private money, it’s all there.
Mike: Yeah, absolutely. And for those listening, again, Cory is going to be joining us at the REI Power Summit, so check out REIPowerSummit.com that’s coming up here shortly. We’re really excited about that. And if you’re listening, I never plug giving us ratings on iTunes, but I found myself that last couple of episodes, please go out there and rate us. I’ve got to try and catch up with Cory. I’ve got to get back to new and note-worthy.
Cory: I think you’ve got a quite a few.
Mike: Yeah, yeah. But we actually for those that are listening, if you haven’t already figured this out, we actually broke apart our Tips show from our kind of Interview show, so it’s a separate show. And if you’re wondering, “Hey where are those tips? They’re not on the feed anymore,” well it’s actually a new show. So go subscribe to that and give us a rating there as well. So anyway thanks for all of you that listened and Cory thanks so much for spending time with us today.
Cory: No problem. Thank you, I appreciate Mike.
Mike: Good to see you buddy.
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Today I’m joined by my friend Cory Boatright. Cory is a second timer now. He’s been on the show before. I think it was about 200 episodes ago though. And we’ve all gotten much smarter, we’re more handsome now. There are plenty of reasons that we had to have Cory back.
But Cory is a successful real estate investor, a mentor and coach, and has a lot of great experience. Even outside of real estate investing he’s very entrepreneurial. And for those that know Cory, he is always ahead of the curve from a technology standpoint. We’ll start to talk about something and he’s like “Check this site out, check this out, look at what these guys are doing.” So he really is always ahead of the curve.
The interesting thing that we were talking about before the show is Facebook, how much all of us use it, we use it a ton. I don’t even want to say how much I use it, more than I should and I know Cory does too. It’s really a bit of a surprise though that in the real estate investing space that more of us aren’t using it for our business. I think a lot of people have figured out how to use it obviously for personal reasons but not necessarily in their business.
But Cory knows better than that, he’s ahead of us once again. So today we’re going to talk about how to use Facebook for finding buyers, sellers, and even money. Before we get started with Cory though, let’s take a moment to recognize our feature sponsors.
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Hey Cory, welcome back to the show.
Cory: What’s going on Mike?
Mike: Good to see you my friend. So it’s kind of interesting, isn’t it? There’s so many of us that are social media addicts on some level, but it’s just become it hasn’t really been for business purposes. Of course people can advertise on Facebook and Twitter and pretty much every social media platform now. But I don’t know very many real estate investors that have, for example, figured out really how to use it in their business. So I’m excited to talk about it today.
Cory: Yeah, it’s pretty powerful. And you’re right, many people use Facebook just to goof off. They realize how powerful it could be for a marketing tool, then I think they’d perk up a little bit more. And you’re starting to see I think this come out a little bit, but certainly still in the closet per se and we’re doing more experimenting with it and seeing some pretty powerful results. And yeah, so it’s pretty cool.
Mike: Yeah, I’m glad to dive in today. Hey, for those that don’t know you that well, or think they know you but they maybe don’t know you well enough yet. Kind of tell us your background and how you got to where you are today.
Cory: Sure, my name is Cory Boatright. Thanks for having me on again, Mike, awesome, the show FlipNerd and just seeing me grow, it’s been awesome. Also I’ve been a part of our Mastermind Collective Geniuses, which is great. So I’m the founder of our Real Estate Investing Profits and also Phenomenal Results Coaching. And I’ve been investing, gosh, since I was 21 years old. I’m 39 now so that would be 18 years if my math is right.
Mike: We’re getting old man.
Cory: We’re getting old. I got involved whenever basically there was just… opportunity was there to do a lot with real estate investing. But it wasn’t obvious on which direction to go. There are a lot of things that you can do. You can go do lease options, you can do wholesaling, you can do fix and flip, you can do whatever. And I started to really make my mark in short sales back in 2008-2009. I kind of was just playing as an investor up to that point, just learning everything. I signed in some deals, doing some flipping and had a skeleton rehab crew.
But it wasn’t until about 2008-2009 I started to really get involved with short sales. And that changed everything. I made the most money on a single transaction that had no equity. And that just blew my mind that that was even possible.
And then I started marketing only for short sales and rode that band wagon for I’d say from 2008-2009 all the way up to about 2012 probably, right in there, 2012, maybe beginning 2013. And then there were a lot of other things happening there that was making it harder to short sale, there was more red tape as you know. In the beginning, you could just get a BPLO and buy a property, flip it, no big deal. And you had to be more creative, do option agreements excuse me, I’ll get a drink of water.
Mike: Yeah.
Cory: You had to do option agreements and then you did land trusts. And, so I went through that kind of phase and then we ended up actually getting involved with excuse me one second.
Mike: That’s all right. While you are catching your breath there, through that. That’s like a 4-gallon bottle of water by the way for those who are listening. You can’t see the size, that’s like the biggest water bottle I’ve ever seen in my life [inaudible 00:07:15].
Cory: The alkaline levels are [inaudible 00:07:18].
Mike: So hey, I want you, as you’re kind of taking a drink there, think about it. It’ll be interesting talking about too, about just mixing in how to not get type-cast if you will, like you get a specialty. A lot of people that are in short sales, they were riding high for a long time and then that went away. And a lot of people weren’t necessarily prepared. It’s almost like they knew it was going to end but they weren’t prepared for what to do next. But anyway, I thought I’d throw that in and see if you can respond on…
Cory: Right well
Mike:
people even going forward, not necessarily you, but just going forward how to kind of keep your ear to the ground about what’s around the corner.
Cory: Right, well you do need to make sure that you’re paying attention to the market. You always hear the market is always changing. And a wise man once said that, whenever you have a headache, it sucks for you but fantastic for Tylenol. And really that’s what short sales was, it was, it sucked for a lot of people but if you had the specialized knowledge on how to capitalize on some of those opportunities, it was great.
And we ended up actually creating a software to make it easier. Did really well with that software and just really did full service if you will, for short sales. Had a loss mitigation company for several years that we ran. Had a senior loss mitigator that worked for a bank that was doing all of our transactions. At one point we had 220-230 short sales in the hopper, I mean a lot of deals. And working with students all around the country for this.
But as you said the market shifted and it changed, and we also needed to be aware what’s going on there. And as that happened I was just realizing that there were easier ways to make money in real estate than just in short sales. There are easier ways. For example, wholesaling which is flipping the contract. A lot of people think wholesaling is flipping houses but you’re just flipping the contract. That was a lot simpler method to be able to make a good chunk of money as long as you knew how to find great deals. It all comes down to marketing.
Mike: Right.
Cory: And this is the part that most people miss. And I know you know this is true being a marketer yourself, is whenever you’re going out there and you’re marketing looking for deals, you have to do it more than just once. If you’re doing direct mail, you have to direct mail four, five, six, seven, sometimes eight times. And you’ve got to continue that process. You’ve got to continue hitting that list of prospects because most people are I think the number is like 80% of the people are going to respond around the fifth or sixth time. A touch point right?
Mike: Yeah.
Cory: So marketing is crucial and I, along the way, I was doing a lot of learning about marketing and getting better at it. And I found a way that you can find great deals on properties online. It wasn’t just doing direct mail, you could do it online. There were a lot of different resources that you could go and you could find great deals. For example Craigslist. At the time, I know now it’s just kind of common knowledge, but at the time, a lot of people weren’t doing much with Craigslist.
Mike: Yeah.
Cory: And you were finding incredible deals on Craigslist. Also Google Pay-per-Click. A lot of people weren’t doing much with Google Pay-per-Click. They thought that was just for other types of businesses, not for real estate. And we were doing pretty well on Google Pay-per-Click campaigns.
Mike: Yeah.
Cory: So this idea of finding great deals online has always been there. And it’s just the point of leverage, Mike. Like you can just leverage the internet so much because the audience is so ripe.
Mike: Yeah, it’s just in advertising, what you were saying with direct mail for example, the analogy that I give sometimes is this will resonate with everybody like, how often do you buy a new mattress? Not very often. But you get stuff in the mail every day. This is how Dallas is, a lot of cities are like this. You’ll drive down, in a miles’ stretch and there’s like five mattress companies. What are all these mattress companies doing? Well first off, they are extremely high margin, clearly. But secondly, they know that especially with flyers and stuff, just like car tires, like you don’t need that very often, but when you do need it, you need it right now.
And so the key is being recency, it’s just like this recency phenomenon, it’s like just being there. So if you just send one, a message out here and there, you might have mixed results. But unless you’re consistently advertising, and you’re not right there when that person finally makes that decision, they needed to sell the house five years ago, but today is the day. If you’re not top of mind and you’re not there, and you didn’t market to them at that point, then you’re going to miss out.
Cory: One of the best marketing strategies that I’ve ever used is being memorable. Be memorable. Have something that stands out. One of the things that we used was black envelopes, black envelopes with silver writing on it. And you get that in the mail, you’re going to open that up. No one sends black envelopes. So just be memorable and think outside the box a little bit and you can pick up deals that otherwise, just because everyone is sending a postcard of this, you can stand out.
And so with the internet, how do you stand out on the internet when there are so many people, how do you stand out? Well you apply the same concept, you have to be memorable. So one of the ads that we had that was doing well was just a picture of a face, just angry. And that caught someone’s attention. And it just said, “Too frustrated to keep your house, sell it today.” And it was just this frustration. And what we’ve realized from, there’s a book called “Influence” by Robert Cialdini, and it’s a great book. And it talks about how the psychology of people relating with another face. Obviously Facebook is called Facebook for a reason. People relate with other people that they see.
So the highest converting pictures that you’re going to find, that we find, is a way where people are involved in that picture. So if it’s a product that… for a house you want to show someone a mom and a dad maybe a kid, hugging together with a house. So you’re showing exactly what someone wants. You’re conveying the motion. So whenever you go to type in, whenever you go to look at a picture, there’s a great website called pictureservant.com and it’s just a way that we’ve worked with a company called Dollar Photos. But if you just type in a word of an emotion there, you can find awesome images, like high quality images you have to pay several hundred dollars for, that you could pick up for a dollar.
Mike: Yeah.
Cory: And you can use these images and test them on Facebook. And I didn’t realize that it was so easy to get feedback. It’s one thing to add in pictures on Facebook and advertise, but how do you get feedback? Well on Facebook, they’ve made it incredibly easy. Not only have they made it incredibly easy, they’ve made it where, they want you to get more clicks because it helps them get more money from you. They even created this thing called a “irrelevance score” now Mike, that if your ads that you’re putting out there isn’t like above a five or a six, they’re not going to show it as much. Because they want it to be relevant to the audience that you’re advertising to.
So how do you do that? Well, one of the ways that you can do this that many people don’t realize is that you can go on to Facebook and you can create what’s called a business Facebook page, a business Facebook page. And anything I’m talking about right now you can simply go on to YouTube and type in, how to set up a business Facebook page, and you’ll have probably 50 videos. Look at the one with the highest rating and it will give you pretty much the gist of what I’m getting ready to tell you.
So you create a business Facebook page, and once you have that, then what you can do is you can actually advertise on your business Facebook page which is important, because you want to keep everything on Facebook advertise-wise. When they click it on the link on Facebook and it can go to your website, that’s fine. But you don’t want to run an ad where it’s just they click that little image and it doesn’t go to Facebook, it goes off to your site, that make sense?
So you want to keep it on Facebook because if you don’t, Facebook is not going to basically reward you for it. Why would they? They want to reward people that are going to take you to your business page first, and then they might see something else here, here, that’s what Facebook is counting on. But while they’re there they’ll probably click the little link that you have on your ad.
Mike: So you run an ad and you take them to maybe a tab on your business profile page.
Cory: Yeah, you can have a tab but really you just run it in your feed. So you just want to run it in your feed and you want to put the image where it’s real, where it’s real obvious and there’s a place that you can go that’s called Canva.com.
Mike: Yeah, yeah.
Cory: Canva.com. Actually it’s important that you go to either Canva or somewhere else that you can upload an image and it makes the exact size, which is real important Mike, that you put on your Facebook to advertise. Because if you put just an image from somewhere else and it’s not sized correctly, it’s not going to give you the amount of real estate that you want, which you want the most amount of real estate when you advertise.
What we’re doing here is we’re going to advertise your ad that you posted on Facebook where someone clicks on it and it and then all of a sudden starts showing up in their feed. So it shows up in their feed. Just like we check our Facebook and you see different things showing up in your feed, at some point you might have clicked on something that said, that Facebook is saying you most likely would be interested in XYZ. And that’s how they’re tracking. And Facebook knows people better than anyone.
Mike: Sure.
Cory: So what we do is really simple, is you can actually get on Facebook and you can go in to what is called “Audience Insights.” So Audience Insights is again, go in to YouTube, type in “What is Audience Insights or how to use Audience Insights” that’s the easiest way to get a lesson for you. But I can tell you what it does. It’s basically like the hub for Facebook on them telling you everything that’s going on, on their relevancy for marketing, for demographics, for psychographics. You’re talking about gender, you’re talking about anything you can think of whenever the person that is most likely to click on your ad, what does that customer avatar look like.
Mike: Right.
Cory: And so what age are they? Well you can go in and you can see, well, people that are under 25 years old aren’t clicking your ads on these type of buy houses, sell houses, private money. You can pretty much go all the way up to about 30 years of age.
Mike: Yeah.
Cory: And from 30 all the way up to about 60, or 55-60 is going to be your sweet spot in there.
Mike: Okay.
Cory: Then you also notice that most of our market, its gender, men, mostly men. Not very many women.
Mike: That are what, that are buyers or sellers?
Cory: Well they’re not clicking on these ads as much. So most of the time, your market that you’re advertising to, they’re mostly men they’re not women that are clicking on these type of ads, for private money for example.
Mike: Yeah, I can see that. Talk about for sellers, because in my experience, a seller could be anyone. They just inherited a house, something [inaudible 00:20:02].
Cory: Yes, well and here’s what you want to do. Facebook allows something called ad sets okay. So you have campaigns and then you have ad sets. And then you can test different ad sets if you will. Like if you were selling a pair of shoes, your campaign would be Nike Shoes, let’s just say for example. And then your ad set would be Blue Nike Shoes, and then Red Nike Shoes, and then Black Nike Shoes.
And then you could have five different images or six different images per ad set. Six different images of a blue shoe, six different images of a red shoe, six different images of a whatever, black shoe. And Facebook is going to tell you, of those different images which one is pulling the most. It’s also going to tell you what your relevancy is which you want it above a five for it to be shown a lot.
Then you could also go in there and there’s all these different parameters inside of when you go to run an ad, I know you can’t see mine, you can’t see a screen right now. But when you go in to run an ad, you can choose if someone owns a home, for example, you can choose how long they’ve owned a home, Mike. You can choose how much money that they are in, what category of income that they’re in. You can choose if they get the barren report, if they get Fortune Magazine, if they get the Robb Report.
Mike: You can do all that, all that within Facebook you’re saying?
Cory: You choose within Facebook all these different parameters of… you can choose if they’re in the military. Pretty awesome to actually go in and target people that have been in the military. Now is it 100% perfect? No. But even if it’s 50% perfect, how great is that?
Mike: Yeah, it’s far better than [inaudible 00:22:04] advertise.
Cory: Exactly, it’s the most targeted type of a lead that you can get anywhere today. Anybody will tell you right now. And then, what Facebook also offers is something that’s called retargeting. Now retargeting is actually going to give you about another 20-30% more return visitors on that ad. Now what does it do? Let’s say for example, you probably heard of this but if you haven’t, let’s say you went on to Amazon. You’re on Amazon and you click on a pair of shoes, then you click off Amazon.
Then you click on another website and all of a sudden these pair of shoes seems like they’re following you on the right-hand side. It’s like these shoes are stalking you or something. Well what’s that called is retargeting. Whenever you clicked on that shoe in Amazon, it put what’s called a pixel on your browser, on your Chrome, or your Internet Explorer, or your Firefox, or your it put it on your browser, okay, Safari.
And now they have an agreement that that ad space will be showing that ad for that shoe. It’s going to follow you around because it works great for the company that is offering the ability to do it because you’re most likely to buy something that you just clicked on. So it’s perfect.
So how do you use this for real estate investing? What you can do is you can create these retargeting campaigns. So when people click on these different ads, your ad of that house can start chasing people around just like the pair of shoes.
Mike: Sure, yeah.
Cory: And it doesn’t cost you anything extra whenever they click on that ad, that house to come back there from a retargeting campaign. Plus you can control the pages. So you can control, not only what they’re clicking on but you can control the retargeting campaign. So you could say something like, “Hey you only got five days left to get the house and get the big screen TV” or whatever you want to have on your ad.
Mike: Right, right.
Cory: It can change, that retargeting campaign can change for you. So those are pretty powerful things to do that. So how would you use this in a way where you know your audiences? The way you do this where you know you’re audiences, is you just type in Google, go in to Google and type in some key word that you think is relevant to your market. For example if you’re looking at private money, where do you think private money hangs out? Equity trust is one, right?
Mike: Yeah.
Cory: Where else will private money hang out?
Mike: It might be, if you’re local it could be members of a country club or…
Cory: Country club, yeah.
Mike: Follow the money.
Cory: Follow the money. So now you can go in and you can target most of these places on Google. If they’re showing up on the first one to two pages on Google, they’re probably going to have a Facebook page. So then you can target these people that like that page. So you can target all of them. So now you’ve got a laser targeted campaign. You can split it into ad sets. So you could say country club, equity trust, CPA, you can start creating these different ad sets and see which one pulls the best for you.
Mike: Yeah, the psychology of that stuff is that, you start to subconsciously at least, when you keep seeing something, you’re like, this is like a sign. It’s like well it’s [inaudible 00:25:38] become, it’s just scientific marketing. But, if you keep seeing something, you’re like somebody is telling me that I need to do that. And so more than ever, that could just be good marketing.
Cory: Right, it just kind of seems like, I’ve seen that somewhere. And it could be very, very powerful, it’s not that expensive. If you’re going to test this, it can cost you $10 a day to test, not very expensive at all. And your conversions are going to be much, much less than what they are right now, I promise you. We’re talking about like under a $1000 and many times under $500 if you really get this thing dialed in correctly.
And even on a click, you’re talking about anywhere from 30-50 cents a click, and it could be even less than that the more relevant you are and the more your relevance score is higher for Facebook. So you can drive a ton of traffic, get a ton of qualified people, and it gets better. All these people that are liking your image, or liking your page, what you can do, Mike is you can go in to that person and send them a private message.
Mike: Wow.
Cory: You can say, “Hey, you looked at this house. This one is sold right now” or “Hey, you need to contact me if you’re interested.” And you can send a private message to that person. And sometimes you get a couple of a hundred likes.
Mike: Sure, sure.
Cory: And you don’t have to do this. You can have a virtual assistant do it. You can have your assistant do it. I’m not saying that you necessarily have to go do that. But this is a way that you can get engaged with the people, you can maximize what your advertising dollars are. And it doesn’t cost a lot of money to do this, and really it’s not hard to do.
Mike: Yeah, yeah, that’s awesome. Hey Cory, while we’re kind of the topic of Facebook, we have a little bit of time left, a few more minutes. Maybe you can take a minute and just talk about for those, there’s a lot of people that are listening to this that are probably already part of a Facebook group that’s like a real estate focus group. But maybe just, since we’re on the topic of obviously real estate investing, because you’re on my show and Facebook, talk about groups and how people might be able to use those differently than what they are today.
Cory: Yeah, so with the real estate groups that are out there, you’re talking about ways you can get in touch with different investors in your local area. So you can create these… one thing that we’re doing right now is a meet-up group, which is pretty powerful. But what you can do is actually start, you can create a Facebook meet-up group, which we don’t see a lot of people doing this yet, which is pretty wild to me.
Mike: Say it again, a Facebook
Cory: You can create a Facebook meet-up group because most people think that outside of… it’s an offline activity. You’re meeting, you’re physically talking to people, “Hey what’s up?” But you can take the offline to the online. That’s what we’re doing. So instead of just going offline and meeting up while we’re there, we said how many people would like to have a private Facebook group? Where only the people that showed up at the meet-up group, now they can get an invite to come into the private Facebook group.
And now you create incredible amount of engagement, and a lot of things just churn from this too. Whenever you do a meet-up group, you have some authority in that space that you’re in. And rightly so, you’re teaching things that work. I’m not talking, this is not going to work for someone that wants to hold everything to their chest. I’m a believer in serving others, co-opetition instead of competition, that’s been the biggest wave for things in my life, have opened up the best relationships, the best synergy. You’re a believer in this too. So these meet-up groups can be really, really powerful, but you want to be able to engage in there and have the community start to engage with one another.
Mike: Sure, yeah.
Cory: And then it starts to grow, they start posting on their pages, they start posting on their Twitter, and it just starts to grow naturally.
Mike: Yeah, the cool thing about online groups like that are that, one of the challenges that traditional real estate clubs have which we’re a huge fan of REIA clubs, but they usually have a meeting just after work, there’s traffic to get there, you’re taking time away from your family. Like all these things, it’s just not that convenient to do after work stuff.
Cory: Right, right.
Mike: And so now it’s like hey, after the kids are in bed get on here and interact a little bit or in the middle of the night you can’t sleep. Or when you’re on your lunch break or whatever, you kind of interact as you can.
Cory: Right.
Mike: And also a lot of traditional REIA clubs have… a lot of them just have one meeting a month, like a general meeting. So it’s like if you miss that, you can interact like 365 days a year.
Cory: Exactly, and it’s so easy to create a public or a private or even I think it’s called a closed Facebook where only certain but we did a private one. We wanted to be able to have people that showed up at the group to be able to come in and join in that group. So it’s been working a gangbuster, we have one a month and it’s exciting that it’s starting to grow and had a lot of people have positive things to say about it. So if you’re in a meet-up group, Mike, if you’re on meetup.com and you’re in Oklahoma City area, it’s Oklahoma City Real Estate Wholesaler Network on meetup.com and we’d love to have you out.
Mike: Awesome. Cory why don’t you tell us, one more thing I want you to say about Facebook for just maybe some insight. If people are… a lot of people obviously use Facebook in their personal life and they’re posting pictures of their cat and their food and their meal and look at the size of this toe nail or whatever it might be, personal stuff that probably half of it shouldn’t be on there. But for folks that think they want to learn more, you just recommend doing some different YouTube searches and stuff and trying because the interesting thing I know you’ll agree with this is, as soon as you think you got it figured out, Facebook changes everything. It’s constantly changing.
Cory: Right, yeah, it does change.
Mike: How do people stay ahead of the curve like you?
Cory: YouTube does a pretty good job of having free information but you have to know how to use YouTube. It’s just like anything, it’s just a resource. eBay is a resource, Fiverr is a resource, all these different places that you can go and use the tool. But if you don’t know how to use it, then it can potentially hurt you.
So on YouTube, you want to just look at the high ratings and the most views, because more people that view that video or have ratings on there and you can go through and just kind of read some of the comments. You’re going to be able to know if that person is saying something like “Wow, this person’s legit, they have much of an agenda, it doesn’t have this pompous thing going on.” You’ll feel through… there are several of them on there that are great. So it’s just a easy free resource for you to check out.
We are working on, a friend of mine, Matt Andrews and I are working on something that’s called REI Sniper that’s basically… just because his group had an interest in specifically Facebook advertising because he already taught them how to work with Facebook, by setting up pages and what not. But he wasn’t ever talking about the advertising part of it. He thought it would work really well. So we’re working on that. But right now that’s really not anything that’s actually available. But you can just go on YouTube and type in some of these terms, find some really great videos, so that would be there, yeah.
Mike: Probably even Facebook if it interestingly enough, I’m sure there are a ton of different Facebook groups on how to use Facebook.
Cory: Yeah.
Mike: And meet-up groups, there’s groups about exactly what you want to learn on that platform.
Cory: Right, yeah. The most craziest you could ever imagine, somebody has created a group for something that you would think it’s just ridiculous.
Mike: Yeah, yeah, absolutely. Well Cory, if folks want to learn more about what you got going on or a little more about you, where do they go?
Cory: I love, first off, I’m really excited about our very first group coaching program, it’s called Master Class. You can just go to realestateinvestingprofits.com. Obviously our podcast is, it’s been something I’m excited about and it’s called Profit Masters. And we’re trending many times in iTunes. Right now we’re having a lot of people, just have great guests that are on the show like this.
Mike: Well my episode comes out soon, it’s just going to go through the roof.
Cory: It’s just going to go through the roof. You’re actually, we do, yeah we have Mike coming on, on about six or seven weeks from now. And we release a new episode every week. And it really is just to give the best information out there, but we’re excited about our group coaching program. So many people have asked me for that. I’ve only been doing one-on-one coaching. The challenge is that is that there’s just, whenever you’re doing it, you don’t have the ability to kind of create a way where more people can work together and scale. Like if you want to have a hundred people in a group that want to learn, it’s just one you and it’s really difficult to do.
Mike: Right.
Cory: So I’ve only had one-on-one, now we’re having our group coaching program, super excited about that. So just go to realestateinvestingprofits.com and you’ll be able to download our book that continues to get great, great ratings. And you’ll also check out the podcasts and just stay tuned for the group coaching called the Master Class that will we’re about 85% done, our goal is to have it released in the next 30 days.
Mike: Awesome. Well we’ll add some links for what we just talked about here down below. Anybody listening or driving their car instead of getting into an accident to try to write these things down, just check out FlipNerd.com on Cory’s page and we’ll have the links down below. So Cory, always good to see you my friend.
Cory: Yeah, no problem. Make sure you advertise on Facebook man. I’m telling you, you’re going to be surprised on finding buyers, finding sellers, and finding private money, it’s all there.
Mike: Yeah, absolutely. And for those listening, again, Cory is going to be joining us at the REI Power Summit, so check out REIPowerSummit.com that’s coming up here shortly. We’re really excited about that. And if you’re listening, I never plug giving us ratings on iTunes, but I found myself that last couple of episodes, please go out there and rate us. I’ve got to try and catch up with Cory. I’ve got to get back to new and note-worthy.
Cory: I think you’ve got a quite a few.
Mike: Yeah, yeah. But we actually for those that are listening, if you haven’t already figured this out, we actually broke apart our Tips show from our kind of Interview show, so it’s a separate show. And if you’re wondering, “Hey where are those tips? They’re not on the feed anymore,” well it’s actually a new show. So go subscribe to that and give us a rating there as well. So anyway thanks for all of you that listened and Cory thanks so much for spending time with us today.
Cory: No problem. Thank you, I appreciate Mike.
Mike: Good to see you buddy.
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