Show Summary
The word ‘Networking’ is thrown around quite a bit, but doing it right truly is a craft. It’s a craft that Holly McKhann is very focused on perfecting, and today she shares some amazing tips with us in that regard…all in the name of doing more real estate deals. In this episode, Holly shares a bunch of great networking tips, from the importance of face to face networking, how to find people that may help you in non-typical places, how to network via social media and much more. It’s a do-not-miss episode of the FlipNerd.com Flip Show. Don’t miss it!
Highlights of this show
- Meet Holly McKhann, professional investor and networking pro!
- Learn from Holly’s tips on how to buy more houses through consistent networking.
- Join the conversation on how to become memorable and stand out from the crowd.
Resources and Links from this show:
Listen to the Audio Version of this Episode
FlipNerd Show Transcript:
Mike: Welcome to the FlipNerd.com podcast. This is your host, Mike Hambright. And on this show I introduce you to expert real estate investors, awesome entrepreneurs and super cool vendors that serve our industry. We publish new shows each week and have hundreds of previous shows and tip videos available to you, all of which you can access by visiting us at FlipNerd.com or visiting us in the iTunes store.
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Hey, it’s Mike Hambright with FlipNerd.com. Welcome back for another exciting VIP interview, where I interview some of the most successful real estate investing experts and entrepreneurs in our industry to help you learn and grow. Today I’m joined by Holly McCann. She’s a Southern California-based real estate investor that has flipped hundreds of houses and learn through really evolution the importance of networking. So Holly has really become an expert at networking to find deals and today she’s going to share her knowledge with us via several great ways that you can use networking to find deals.
We really can’t talk about the stuff enough so it can be a great show. Before we get started, though, let’s take a moment to recognize our featured sponsors.
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Please note, the views and opinions expressed by the individuals in this program do not necessarily reflect those of FlipNerd.com or any of its partners, advertisers or affiliates. Please consult professionals before making any investment or tax decisions as real estate investing can be risky.
Mike: Hey, Holly, welcome to the show.
Holly: Hey, thanks for having me. I’m so excited to be here.
Mike: Yeah, yeah. This is a great topic too. I’ll tell you a couple of stories along the way as you kind of share your experiences but so many people either don’t network or they go about networking really all the wrong ways, if they do anything. so it is going to be interesting to kind of hear some of your lessons today.
Holly: I’m excited to share them.
Mike: Yeah, great, great. Well, hey, before we get started into that topic, talk a little bit about how you got started. I know, like my wife and I, you and your husband work together and you’re corporate refugees and all those things, so kind of share your story with us.
Holly: Sure, I’d be happy to. Well, my background is, which I didn’t even tell you this before, but I used to be a CPA. So fresh out of college I went to work for a CPA firm, Ernst & Young, worked full-time as a CPA five years, got married, took a break and had four babies, stayed home, not all at once but you know . . .
Mike: That’s good.
Holly: Had four kids, stayed home with them and was not really working too much, doing things like teaching aerobics. Anyway, my husband has been in engineering and home building his whole career.
Mike: Okay.
Holly: The last part of his corporate life was working for various home builders for eight years. During that time, separately on the side he had found a piece of land to auction and title – that was his specialty, still is – and got this land ready to flip, flipped it, was able to quit his job and we started investing after that.
Mike: That’s great.
Holly: We originally did kind of a large project right after that thinking we were going to do something big, did this condo conversion that didn’t do so well, so we decided to start flipping houses one at a time and that’s worked out really well for us. We’ve done over 200 here in Southern California and it’s been really good fun. I won’t say easy but it’s definitely fun.
Mike: This is not an easy business. A lot of people who don’t have the experience like you do think it’s easier than it is, but it’s a hustle business, no doubt about it, right?
Holly: Definitely, and every single deal you know something comes up, like weird things and requests for repairs from the sellers or just last week I had a house that didn’t appraise for the purchase price because it was such a hot deal and it just got bid up and then it didn’t appraise for what it got bid up. I mean, there’s just something different on every deal that we learn.
Mike: I agree with that. Awesome. Well, so talk a little about kind of how you evolved to realize how important networking is. It’s something that I actually talk about quite a bit so I’m excited to swap stories a little bit, but just talk about kind of how you got to that point and just why it is important.
Holly: Well, at the beginning of our house flipping career we would go to the courthouse steps here in Southern California, Riverside, Corona. We had a team and it was really easy. Whenever we had cash, we could buy a house within 24 to 48 hours, sometimes 1 hour. My husband was like this deal junkie so we would get the cash in the bank from a deal that closed and he’d be like, “Holly, has the wire hit? Has the wire hit?” As soon as that money came in, we’d run to the courthouse steps with the cash in hand, we’re ready to buy another house and the banks were just offloading their inventory when they see a good deal.
Mike: So also, the auctions in California, are those every day?
Holly: Yeah, I think so. We haven’t been for about three years now because what happened was these big hedge funds with hundreds of millions of dollars moved in, bid at, sometimes above market value, because all they had to do was make these houses work as rentals. Not us, we have to buy below market so we could fix and flip. We weren’t in the business to make 5% return like they were. So we’re like, “Okay, how do we evolve, how do we adapt, how do we change?”
So, as you can tell, I like to talk. I love to talk to people, I love to figure out how I can help others, how we can make money together, so I started networking and I would talk to realtors mostly. I would tell realtors, “Find me a house. If you bring me house, I’ll buy it with you, I’ll resell it with you.”
We probably bought our next 80 houses or so that way. Two realtors, we probably did 10+ houses each with. They got it, they loved it. They’re both guys both men which really embrace this and they just kept bringing us their own listings and other listings they’d find. They’d stay plugged in and network themselves. They’d hear about something come up and then they would snatch it and say, “Holly, let’s get this one.”
Mike: So, what do you offer them that some people refer to as kind of double-ended? So they made a commission when they bought it, they made a commission again when they . . . you allowed them to sell it for you and presumably make their full commission on it.
Holly: Yeah, and we were so perfect and loyal in that. On one of these deals, we had someone come to us during the rehab and say – it was a realtor that lived nearby the house, and he said, “We have a buyer for your house, but of course I want to represent the buyer and then we want to sell it too.” It was this weird thing where they wanted to buy and to sell. So we let him do it and we paid the realtor that got us the deal, so we paid three commissions. Now, it was a fat enough deal that we could do that.
Our realtor was so shocked. His name’s Pete, and Pete was like, “Wow! Really?” and then we did another seven deals with him after that, so it was well worth it to not only have integrity, but take care of people, assuming you can. If you can’t and the deal doesn’t work and you explain it, it’s different.
Mike: Right. So talk a little about kind of that phenomenon of how you kind of appeal to realtors to find you deals because they’ve got the chance to make more money but talk a little bit about why that made sense for them, other than the obvious.
Holly: Well, I’m an easy client. I’m a lot easier buyer for them to work with than someone who’s like, “I don’t like that yellow wall.” They know that we’re just looking at big picture.
I’ll tell you what I do to educate realtors. I’ll just tell you a little conversation I have if I meet one. I’d be like, “Hey, Mike, tell me how long you’ve been doing real estate?” You’d say, “Oh, like 20 years.” “What’s your area of specialty?” “Oh, all of Southern California,” and I’m like inside going, “Yeah, right, like you really know that, but whatever.”
I’m just really nice and warm and friendly. I’m like, “Hey, Mike, I’m always looking for people to work with and to join my team, and if you could help me find houses to flip, I’ll buy it and resell it with you, 100% loyal guaranteed. Is that something that would be of interest to you?” “Yes, of course!” I’ll say, “Okay, so when you come across a house, I’m looking to buy something in about 70-80% of after repaired value, and sometimes I’ll throw out the term ARV. That means what it would sell for fixed up, all beautiful, it’s going to get the top dollar.
Their wheels start spinning like and I even go through the math because not every realtor is a math whiz and that’s okay, I love them anyway. So I’ll say, “For instance, if the house would sell for $500,000 fixed up, you multiply that times 70%, I would need to buy it at about $350,000. So $500,000 times 70% is $350,000.” I make it really basic and easy. I know you can whip through numbers super fast and easy but make it make it doable for them.
I’ll tell them, “I don’t expect you to know rehab costs, construction costs, anything like that. Just if it’s in that ballpark, send it over to me.” I just look for three things in e-mail. Number one, purchase price, like what you think I can get it for because sometimes they’ll have the inside track from their friend in the office of what it would sell for.” Number two, the after repaired value with comps to support it, like at least three comps that say, “This is what it’s going to resell for.” Comps is comparables.
Number three, I ask for a list of repairs. What do you think it needs? What kind of construction does it need to make it fetch that price that you suggested? I say, “Please don’t put me on your automatic MLS email thing.
Mike: “Here’s my 20 listings. Go make offers.”
Holly: Right, right. I talked to probably 100 realtors for every 1 that embraces that and tries to send me stuff. Maybe 50 to 1 because a lot of them are like, “Oh, yeah, that sounds awesome,” and they never do anything with it. It’s kind of frustrating because I say, “Hey, I’ve done this 200 times. I’m going to keep doing it. I need deals. I’m a sure thing. I’m going to buy houses,” and still we can only do so much with them.
Mike: What do you think it is that so few embrace that? I’m not saying anything bad about realtors. My wife is as an agent as well. But why do is there such a divide between kind of the retail side of the business and the investor side of the business, in the realtor mindset?
Holly: I think it’s too hard for them. It’s just too overwhelming. I know some investors will throw out an Excel spreadsheet at them and say, “Do the spreadsheet and calculate this and what’s my ROI?” and they throw out terms or the poor realtor’s just like, “Oh my gosh. I have no idea what this person’s talking about. That way too hard. Investors are too hard to work with.” So you have to be friendly and warm and not putting them down and not be condescending and just be like, “Hey, this is what I need. I’d love to work with you.” Make it easy for them.
Mike: Yeah. So talk about the importance of . . . I know you’re big on talking to people face to face. So many people want to sit behind a computer or behind a email or call people on the phone because you can obviously cast a wider net that way but just talk about the importance of doing this stuff face to face versus kind of over the phone or through the Internet.
Holly: Sure. Yeah, and I’ll share a quick story of going to a networking group too. Well, and I just love to preface this by saying, especially if I’m speaking in front of a group, I like to say, “How many of you got in trouble in school, especially elementary school, for talking to your neighbor and getting in trouble for talking? That was me! Now, it can help make you tons of money.” I’d love to go back to my teachers and say, “Ha! Helped me make millions so who’s the one in trouble now?” So having the gift of talking to people and getting better at that can make you millions of dollars. No question.
I love to go to formal and informal networking groups. There’s an organization called BNI. We have one out in Southern California called Team. There’s Chamber of Commerce, a few on meetup.com – those are networking groups. So if you go these, you can join them, you can just visit them.
I went to one and visited it and there was probably only seven people there. It was like a little breakfast meeting. There was an insurance guy and a mortgage guy and this – I call him “little” because he’s so young – a 25-year-old and MLM guide was there with him his water company promoting that. But I said to the group, and you’ve got to be thoughtful when you’re networking, and I told the group, “Okay, I’m flipping houses. I’m looking for houses, ugly houses, problem houses, distressed houses, and if you lead me to any realtors or people,” – but typically realtors are what it’s hard for them to find referrals for – I said, “if you lead me to any realtor, I’ll pay you $250 if I buy a house through them.”
So this kid, Joel, had eight realtors call me within 24 hours. I couldn’t believe it because he’s a big networker. You’ve got to leverage the good people to leverage and one of those agents I bought and sold two houses with and he got his check for $500. That’s another thing I teach is not only have integrity and do what you say you’re going to do, but what gets rewarded gets repeated. It’s like kids or dogs, you give them a reward for something and they’re going to do more. Joel saw me on Facebook a couple months ago and started having realtors call me again because he remembered he got $500 for doing that so.
Mike: One of the really interesting things about networking is you never know who you’re going to meet.
Holly: Right.
Mike: You never know who knows who, and I think what you end up finding out if you’re kind of a master networker if you start to do this, just how small the world is, about how you meet somebody that you had no idea knows some of the same people you know or knows somebody that you want to know that you never have guessed, it’s really amazing.
Holly: Right, and I think the key to that is, number one, asking how you can help that other person what they’re looking for, but just reciprocity, they’re going to turn around and ask you, “Oh, well, what are you looking for? How can I help you?” Just today, a couple hours ago, I did recently get my realtor license and I went to my Coldwell Banker sales meeting and I was talking to the office manager afterwards and I mentioned in passing like, “Wow, gosh, we’ve got five deals in the last few weeks. Now I’m at a point where I need more cash,” and she just volunteered, “Oh, I know an investor in Irvine. She has lots of cash. She’s looking for a place to invest it.”
But if I hadn’t brought up what’s going on and told her what I needed, hey, it wouldn’t come up. I would say don’t be afraid to tell people what you’re doing, what you’re looking for, and then of course always ask, “Hey, what’s going on in your business? What are you looking for?”
Mike: Absolutely, absolutely. So what are some other tips that you use for networking? You talked a little bit about this guy, Joel, saw you on Facebook. How important is social media terms of networking?
Holly: I don’t access social media as much as I should but it has worked for me. So one time a few years ago I put out just a post on my Facebook wall saying, “Hey, friends, if any of you know of any realtors, I’m always looking for realtors to buy houses from.” I really focus on realtors because I think more people know realtors then they do of a problem house, but I’ll ask about houses too.
Mike: Sure.
Holly: Say, “Hey, if anyone leads me to a realtor, I’ll pay you $250 again.” So my girlfriend from junior high that had Facebook friended me, and we don’t even really talk a lot, every few years or something, she said, “Hey, you should talk to my brother who is a realtor up in Apple Valley.” “Okay.” Sure enough, that led me to buy and flip a couple houses with him and she got her check for $500 once again. I don’t just say, “Hey, who do you know?” But I always tell them that I’m going to reward them with money. You can do whatever and if you can’t afford $250, and depending on your market maybe it’s a restaurant gift card, but people just love to be appreciated and rewarded.
Mike: There’s no doubt about it.
Holly: So yeah. I’m on LinkedIn and I have a profile there. A wholesaler found me that’s definitely excited to work with me there, but I’m not really leveraging LinkedIn. I’m not the expert there, but Facebook, I think, is great. I’ll put pictures of my before and after houses that people love to see and it just kind of reminds them, “Oh yeah. Holly buys yucky, nasty, stinky houses.” They see the before pictures and they’re like, “How did you do that?”
Mike: Yeah, that’s one of the things that I teach people on is the importance of a lot of people – and eventually I’m going to get your thoughts on this – some people have heard me say this before, so for those that are listening that have heard this before, I’m sorry. I say, “How people think they’re good at going to networking events, REIA clubs, things like that and meeting people? Just keep your hand up until I say something that doesn’t apply to you.” So everybody kind of raises their hand, most people.
Then I say, “You gather a lot of business cards while you’re there and meet a lot of people and stick them in your pocket, get home, put a rubber band around it and throw it in a drawer, never to be seen again,” and very few hands go down because a lot of us have associated networking with just the initial meeting where you and I both know the magic that happens is the ongoing relationship. So talk a little bit about how you kind of maintain those relationships once you’ve made them.
Holly: Well, one thing I will do – I learned this from a master network – is I’ll take a business card and, here’s one for Maui Mastermind, if you meet someone in a meeting that you think is someone you really want to talk to, especially you meet a lot of people it’s hard to remember who’s which, fold the little corner of the card down like that and then that’s like, “Oh that’s a hot person that I need to follow up with like.” And I shouldn’t say “hot person”; I should say “hot lead”.
Mike: Yeah, they may or may not be hot. Yeah.
Holly: So that’s great and what I will do is I’ll stick those cards in my car in the little center console, and when I’m on the road, because I’m on the road a little bit checking out houses and going to network meetings, I pull over and will go, “Hey, Ralph, I met you at the such and such meeting. I just wanted to talk to you a little bit more. What are you looking for? How can I help you?” and I’m always looking for ways to work together whether they’re a source for private money, source for deals, source for a realtor, source for contractors. You never know and I just like to get that conversation open and going to see how it goes.
In my e-mail I have a, I guess it’s called a list, where I categorize realtors and I will shoot out an e-mail to realtors every so often with a reminder – not with all each other’s contact, in a Bcc. I don’t have anything official like constant contact or anything going yet, but I know investors that do that. Just put in that title “Cash buyer needs house. I need to buy houses for cash now,” and just remind them the three things I want – a purchase price, ARV, requests for repairs. “I have cash. I’m ready to buy a resell with you.” So I’ll follow up with realtors with e-mail.
Another thing I’ve done is I use a service called “SendOutCards”, which is a network marketing company and I use their photo cards, especially if I get a photo at a club or a face to face meeting and I’ll shoot them an actual physical card. I wish I had one out, but it’s a five by seven greeting card with a picture on it. It looks really nice and people will save pictures of themselves. If it’s a picture of them, they’re not going to throw it away. If it’s just a marketing brochure they might not keep it.
Mike: So what do you send them? You send them a picture of what?
Holly: If I’m at a club and I get pictures, which some of clubs I go to, we take some pictures, especially InvestCLUB for Women, even though men are there too. We take lots of pictures.
Mike: Especially if they are hot, right? If they’re hot, you take a picture?
Holly: What’s that?
Mike: Especially if they’re hot, you’ll take a picture?
Holly: Yeah, they’re hot. So I’ll send them a card, or especially with a realtor I’ll say, “Hey, it was really nice to meet you,” with a realtor. “Thanks for taking the time to listen to what I’m looking for. I’m looking forward to doing business with you.” Sometimes I won’t have a picture of them but I’ll send a picture of me and my family or my kids or something, and it’s just a great way to follow up and stay at the top of their mind.
I can’t tell you how many times a realtor will see me at a meeting or something like, “Oh, Holly, you would have been good for that deal last week. I forgot about you.” I’m like, “Dang! How are you forgetting about me?” I’m not doing my job of staying at the forefront of their mind.
Mike: Yeah. Back to that kind of that comment of throwing those cards in a drawer somewhere, it’s important to follow up with those people because very rarely are you going to meet somebody that says, “Oh, you’re looking for distressed houses at a deep discount? I’ve got five of them right now.” It’s going to be like six months or two years later when they come across that and they think of you and they’re not going to think of you unless you’re top of mind, right?
Holly: Right, exactly. Yeah, that’s definitely one way or I’ll even text some realtors. It just kind of depends on your relationship with the person how you think the best way to contact them, or Facebook message. Post on their Facebook wall or one of their comments, comment on something that they’ve done. That’s a great way to compliment them on something going on in their life on a Facebook post.
People love to be appreciated and complimented. Then they’re like, “Oh yeah, Holly, what does she do? Oh yeah, she’s that house flipper.” Yeah, just a nice way to stay in the front of their mind.
Mike: That’s great. Any other kind of tips that you can share with us today, secret sauce that you want to share a little more of?
Holly: Yeah, I would just say don’t be afraid to tell people what you’re doing and what you’re looking for. Just like I mentioned at the networking groups and on Facebook, another what I would call lifestyle networking moment I had was I had called my daughter’s club volleyball owner. She was in this club volleyball team and I called him to say, “Hey, how do I sponsor the team because I’m looking for a way to cover her fees but have it be a tax write off,” you know the CPA in me.
So as we’re talking about that and I said, “Well, do you know where I can get a banner?” because you get a banner and you can hang it up in the gym, and he said, “Oh, my real estate sign company could be a great place?” I said, “Are you a realtor?” and he said, “Well, yeah, but I’m not really active. I’m doing my club volleyball thing,” but sure enough, I said, “Well, I’m always looking for houses that I can fix and flip and do you know anything offhand, do you know about anything there?” He lived in Laguna Beach and said, “Well, actually yeah. The one next door to me would work.” I went, “Okay, tell me about it.”
This is like nine in the morning, on my way to the gym, I was talking to him. I got home, my husband I immediately checked it out online, ran comps, we were down there within a few hours. He was in charge of this lady’s estate that had passed away. It was his neighbor. She had no family so he was the listing agent and he negotiated this great deal for us and we fixed and flipped this house because I wasn’t afraid to pounce on that word of his “real estate sign company”.
My radar is up. I’m always listening to those words and if I had just been like, “Oh, that’s nice you’re a realtor,” in the past I would have missed out on that great opportunity on that fun little house in Laguna Beach we flipped.
Mike: Yeah, I want to kind of reiterate something that you’ve you said not necessarily explicitly, but I think it would be good to restate it for people to listen again is that a lot of the networking opportunities that you have to find people are not necessarily real estate focused events, just kind of general networking, and part of that is the reality if you go where everybody else is trying to meet the same people you are, there’s just more clutter and noise, right?
Holly: Absolutely. Yeah. I’ll share, as I see this in the background, the way that I stood out. So here is my little networking hat. I was invited from my escrow company to a Women’s Council of Realtors Tea Party. Two hundred ladies dressed up in nice dresses, it was the afternoon, fancy tea, and they requested you wear a nice dress and a hat – not this kind of hat, that’s not what they meant but I showed up in this. All the other ladies had their fancy hats and dresses and I definitely got noticed in this.
All the realtors are like, “Why are wearing a hard hat? What’s that about?” Open the door of conversation, I’m like, “Well, I’m a house flipper. May I have your card? I’m always looking for realtors to work with.” So don’t be afraid to stand out. I wore this a few times and people call me now the pink hard hat lady.
Mike: There you go. There’s so much truth in standing out in a crowd because especially when you go to specific networking events, there’s so much noise and so much clutter, how do you get kind of that share of mind.
Holly: Exactly.
Mike: Any advice on what to write on sandwich boards that you might wear at an event?
Holly: “Make money with me!” I don’t know. You don’t want people to think they have to be a realtor to find house deals for you either. Sometimes it’s just them accessing their mind with that particular activating system, like when they say, oh, as soon as you get a red Ferrari, you notice everyone has red Ferraris. Maybe not in your town but I guess there’s a few of them down here.
Anyway, if you are trying to get people to think of and notice the ugly rundown problem houses or when their buddy says, “Oh, I’ve got this horrible rental and these tenants keep trashing it,” for them to tell you about it, that’s what you want you want and I think you know when they hear that.
Mike: Yeah. Can you share any tips on, from a networking perspective, what your marketing pieces are, like business cards and things like that, or kind of advice that you give people on how to not get the cheapo Vistaprint card that says “Vistaprint” on the back? I don’t know if you have anything physically to share there but just some advice you could give on how people can kind of stand out through their collateral? I know some people give larger business cards or, yeah.
Holly: Here’s my business card. Can you see that okay or not? It’s got a picture. I think pictures are really key. Even if you’re not the best looking in the world, people will remember you so much more. If there’s no photo on the card, if it’s just laying on their desk, they’re like, “What was that person? What did they do?”
I just have the word “real estate investments” on my card because I used the same card to talk to people about private money as I do all kinds of things, so I probably could step that up. I have a little half sheet flyer that I print in usually a neon color that I try and have with me to give to realtors that says, “Hey, find houses for me. I’ll buy it with you and resell it with you guaranteed. Contact me for more information.” So just a half sheet, it’s not that fancy. I could definitely do better but it’s really nice to have that.
If I see a realtor I can whip that out and hand it to them and say, “Hey, here’s my program. I’m always looking for realtors. You can make double or triple or quadruple commissions with me and I want you to make money. I want this to be a win-win,” and they love that. So that’s something I do. That’s about it. I have my business cards on that slide.
Mike: One thing about business cards and flyers or any marketing collateral you have that I kind of advise people is make sure you get like a Rubbermaid container, like a small one or something and just keep it in your trunk because there’s nothing worse than going to an event and realizing you forgot your business cards or you ask people like something that you can help or that you want to work with, “Do you have a business card?” you’re like, “Oh, no, I’m sorry. I didn’t bring any today.” That’s so unprofessional, right?
Holly: Yes, yes, 100%. You’ve always got to have something with you. If you don’t get their card and e-mail them and say, “Oh, I’d love to send you my contact info,” it’s a great excuse to call them later and have a little couple minute conversation about what’s in it for them, that radio station WIIFM, What’s In It For Me. Think about why does this person want to help you, well you’re going to give them a referral fee or they’re going to get a real estate commission or something. Just make it about them.
Mike: Yeah, absolutely. One other thing I’d say that I kind of tell people about networking is kind of back to the getting the business cards and throwing them in a drawer, is for people that there’s something there, the ones that you dog-eared that we’re hot, the hot people, and even if they’re not that hot, just send a simple email, “Hey, it was great to meet you tonight or last night or whatever it was and if I can ever help you with this or if you ever come across that,” whatever it is because I think you could probably agree that most people at networking events, you can probably remember how many times that’s happened to you. You’ve probably collected hundreds or thousands of business cards, but when somebody takes a step above and kind of acknowledges that we met and there might be something here for us to work with, it’s so rare it’s kind of a shame isn’t it.
Holly: Oh absolutely, yeah. For sure, follow up emails and right going along with that, put the same picture that’s on your business card in your email because that’s your branding they’re going to recognize because maybe they met 20 people that night at the meeting too with your photo or whatever and they’re like, “Oh, yeah, Holly, the pink hard hat lady,” or whatever it is. “Mike, the ugly house guy, oh yeah.” Definitely do as much as you can to stay at the top of their mind.
Then maybe ask them, “Hey, would you mind if I checked in with you once a month or every couple of weeks and let me know what you’re looking for.” If you’re an insurance guy, “Hey, what kind of leads are you looking for? I’m going to be on the lookout. Tell me more about your business.” They’re going to be a lot more excited take your call or open your email than if you’re just like, “Buy a house, buy me a house,” and you’re, “Give, give,” I mean, push, push, your thing. But if you’re giving to them, they’re going to look for ways to help you.
Mike: Absolutely. That’s great advice. Holly, just kind of one last thing. If people want to learn more about some of what you’re doing or maybe how they could work with you, I know you have a woman’s group and you teach networking things, where should they go?
Holly: Well I have a new website that will be up in just a couple of weeks with a lot of these great networking secrets it’s called houseflipmasters.com, so houseflipmasters.com.
Mike: Okay. Awesome. Well, we’ll add that down below. Holly, thanks so much for sharing your insights today. That’s very good stuff.
Holly: Such a pleasure. Thanks, Mike.
Mike: All right, have a good day.
Thanks for joining us for today’s Flipnerd.com podcast. To watch or listen to more great shows, please visit Flipnerd.com or visit us in the iTunes store. To access the most robust social platform in existence for real estate investors, where you can find off-market wholesale deals, great vendors literally in your market and to socialize with other like-minded individuals, please visit the one, the only, flipnerd.com. If you’re not yet a member, you can set up a free account in about 30 seconds. It’s pretty much the coolest site that’s ever existed in the real estate investing industry, so get on over to flipnerd.com.
Thanks for joining us for today’s Flipnerd.com podcast. To watch or listen to more great shows, please visit Flipnerd.com or visit us in the iTunes store. To access the most robust social platform in existence for real estate investors, where you can find off-market wholesale deals, great vendors literally in your market and to socialize with other like-minded individuals, please visit the one, the only, flipnerd.com. If you’re not yet a member, you can set up a free account in about 30 seconds. It’s pretty much the coolest site that’s ever existed in the real estate investing industry, so get on over to flipnerd.com.