Today’s host, Duncan Wierman, teaches us why lead generation is a useful way to increase exposure.
Learn how to use virtual assistants to effectively run your social media promotions without spending a fortune.
Duncan: Hey it’s Duncan Wierman again and I’m really excited to be back this month on REI Classroom. I really hope that you listened and applied some of the techniques I taught you last month, but, again this month, I’m going to be talking about lead generation.
Mike: This REI Classroom Real Estate Lesson is sponsored by AceBusinessFunding.com.
Duncan: And I’m going to say it again guys, I’m going to keep repeating it, is that I can guarantee you 90% of the problems you’re having in your real estate business are all relating to marketing. They’re relating to marketing for finding motivated sellers, hungry buyers or private moneylenders. So I’m here to fix that problem for you.
So I really want you to look at your real estate investing career as really a great business first of all. You need to put some effort every single day into getting the word out about promoting you, your brand, what you do, how you do it. There are so many different platforms that we can market on. And I’m not asking you to become a tech genius and start becoming this online guru for marketing at all.
What I’d like to suggest is that you write down a marketing plan and if you don’t have one you can get my marketing plan of awesomeness from my website. And I’m going to take you through some of the sites that will give you the biggest bang for your buck for getting exposure. Again, we’ve got to get that word out.
Now every single day, remember we’re pumping for motivated sellers, hungry buyers and private moneylenders. Now, what I do in my business is I have a virtual assistant who works for me on this task two hours each day for $3.50 an hour. So $7 a day, five days a week is not going to break your bank. This is a tax write off. These people are college educated and they’re trained in marketing.
Knowing that they can do the marketing for you, it comes back to what is the content that you are providing these people to go out and market you. So every single month when you’re planning, you want to have Tweets, Facebook posts, articles, press releases, videos etc. We literally want to inundate the Internet with as much content and your insight into that content so people start taking notice. So when they search “how to sell my house faster,” “foreclosure Dallas,” your site’s going to come up. Now, yes we can advertise and pay to get in those positions, but what I teach you is how to do it without spending money.
So, guys, it’s simply a matter of writing down a marketing plan using the most utilized sites, putting together content. If you don’t know how to write it, that’s okay. There are sites out there like viber.com, guru.com that will write this content for you. So again, you’re going to spend a little bit more money on marketing, but if they write the content and the virtual assistants go out and publish it, you’re saving yourself a lot of time. So remember there are really only two tasks you’ve got to do in your business to be highly successful because you have your teams. So number one is your marketing for sellers, buyers and money.
Number two is, at the end of the day, your virtual assistant’s going to give you a spreadsheet of, “Here are all your leads.” You’ve got to call your leads. I can’t tell you how many people I know, they get leads, but they never call them. Like at least on that same day or they call them a week or two later. I’m like, “Why? They’re hot. Call them now.”
I’ve got to tell you a funny story, though, guys. When I first began I was nervous to call to. I was calling off a Carlton Sheet script. I was hearing a lot of nos. But that’s okay. If I got nervous and I didn’t know the answer to the question, this is when cell phones first came out, I’d actually hang up and then I’d gain my composure and call them back and I’d say, “Can you hear me now? These damn cell phones just keep breaking up. They just keep falling apart.” So you’re going to have a period of awkwardness in how you handle your calls. But if you’re getting the leads, which you will if you follow the instructions I’m going to give you every month on REI Classroom . . .
You’ve got to come back because next month I’m going to give you some great tips of getting leads. So remember, lead generation is your number one key that is going to fix your problems in real estate investing. Every single day, be marketing for motivated sellers, hungry buyers, private money. And use virtual assistants and pay people to write the content if you can’t have to.
So that’s all from this month’s tip. I look forward to speaking to you next month. Check me out at DuncanWierman.com. And this is sponsored by REI Classroom. Have a great day.
Mike: AceBusinessFunding.com can help you get access to up to $150,000 of revolving credit lines to fund your business with rates as low as 0% for the first 12 to 18 months. Use the funds for start-up costs, marketing, inventory, heck, you can even use it to buy houses and pay for rehabs or almost anything else that your business needs. If they can’t get you funding, you don’t pay a dime. Get funds for your business today at AceBusinessFunding.com.
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