In the world today, people do a lot of their research on social media. Not sure who someone is? You either Google them or search for them on social media. So, is what you have on social media what you want your potential business relationships to see?
Consider a teacher on social media. They need to keep a very clean, professional, and neutral appearance so that they don’t offend any parents, students, or coworkers. They tend to remove any photos that might portray them in a negative light.
Now think about a real estate investor and their branding.
If a motivated seller is looking you up to find out more about you, you have to consider when posting, if it would upset anyone. Are you posting political or controversial posts that might offend some of your potential sellers? If so, you need to ask yourself if posting that particular post is worth you losing potential deals.
Some disagree with this. They think that you should be able to have your voice on social media and not hide behind carefully planned posts. The thing is, you can still have your voice heard while still being aware of your audience.
It’s a good idea to sit down and think about how often you’re posting online, what type of content you’re posting, and what you think you should be posting more of.
Below are some ideas of what might make sense for you to post:
- Posts with your family
- Family Vacations
- Freedom of being at home with family
- Events with the family
- Posts of rehabs
- Before and after photos
- Videos of walking through your rehabs
- Photos of the nastiest room in the property
- Interesting finds in the property
- Posts of deals in general
- Deals closed
- Stories of the deal
- New markets/properties you’re starting to buy
- Posts with other real estate investors
- Networking with other investors
- Photos from events you attend (REIA, masterminds, etc.)
- Posts with impacts of financial freedom
- Photo of your casual “work attire”
- Your schedule for the day (not your typical 9-5)
- Freedom of being your own boss
- Photo of your office (at home or real office)
- Ability to help others
These are just some of the types of posts that will help your brand in a positive light. Notice that none of them mention your profits or showing checks outside of a title company. You don’t have to flash your profits in order to be well-respected.
Instead, show how your business has changed your life while also sharing what your business does. This allows people to get an idea of who you are personally, your values, and lets them get to know you.
If they feel like they know you, it will be easier for them to trust you.
This should flow through to your website and all marketing. People want to know who they’re working with. Be genuine while still being aware that people are watching.