Flip Tip Summary
Do you know how to truly measure and manage the effectiveness of your direct mail campaigns? Are you blowing tons of money trying to generate real estate leads, because you’re doing it all wrong? Chris Richter, direct mail expert, joins to share this great advice on how to optimize your direct mail performance as a real estate investor.
Flip Tip Transcript:
Mike: Hey, it’s Mike Hambright from FlipNerd.com and we have a quick Expert Tip to share with you from Chris Richter, direct mail expert, who’s going to share an awesome tip on how to test your direct mail performance and how to monitor tracking.
This Expert Tip is sponsored by RealtyMogul.com, B2R Finance and AceBusinessFunding.com.
Chris: So I don’t really have anything ground breaking to share because I believe in the basics, be brief, be brilliant, be gone. I see some basic stuff. I work for guys that do tons and tons of mail. There is something so useful about the basics of just applying it, different phone number to each segment whether that’s probate, whether it’s code vio, whether it’s owner op, non-owner op. The more that you can segment and track each one of those segments, and when I say track, I’m not talking about response rate, that’s one thing, but a more useful metric is actually return on investment.
So if you are able to track the calls, track the segments, put them into a CRM that you know how to use, that you use efficiently and then just look month over month to see what happens to some of those properties and see whether you are getting them or somebody else is getting them. So you know whether to keep that number [inaudible 00:01:19] one way or another.
Mike: Awesome, awesome, thanks for sharing.
We’d like to thank Specialized IRA Services, National Real Estate Insurance Group and VirtualStaffNow.com.
Please note, the views and opinions expressed by the individuals in this program do not necessarily reflect those of FlipNerd.com or any of its partners, advertisers or affiliates. Please consult professionals before making any investment or tax decisions, as real estate investing can be risky.