Today’s REI Classroom Lesson

Duncan Wierman lists 9 things to consider when marketing on social media.

REI Classroom Summary

Different social media platforms have different standards for the post’s tone and style. Listen in as Duncan explains.

Listen to this REI Classroom Lesson

Real Estate Investing Classroom Show Transcripts:

Mike: Welcome back to the REI classroom, where experts from across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.

Duncan: Good day everyone and welcome to REI Classroom. I’m Duncan Wierman, and I’ll be your host today for this short segment. And I’m going to be talking about the nine considerations for writing your copy for social media marketing.

Mike: This REI Classroom real estate lesson is sponsored by

Duncan: We’ve all heard that we’ve gotta be doing social media marketing, but there’s a trick to it, all right. Because when writing copy for different platforms, it’s important to take into consideration the mood of the social media network as well as your audience. So there’s different standards for email copy, website copy, and social media copy and you’ve gotta think about this as you write it, because you do not want to put the same text or copy up for everything. You need to be innovative, you need to be fresh, on each platform because it’s going to draw more tension and more social oomph.
You’ve gotta also take a look first of all is, what are the rules of the platform, and that exists okay. So you know Twitter has 140 characters. Facebook, you can probably get around 250 characters before you get that Read More post. You’ve gotta remember what the rules are.
You’ve gotta think about, should your copy, your content, be short or long, okay? Also number three is, which sub-set of your audience is on that social media site? Every person who is a member of our target audience does not have access to you via every social media network. Some will be on Twitter, some will be on Pinterest, some will be on LinkedIn, some will be reading your blog. So you’ve got to think about that.
So number four is, is the platform buttoned up like LinkedIn, or more free like Twitter? Some platforms are more serious and professional, that means sharing a picture of a cat hung up in the blinds might not be a good idea on LinkedIn, whereas sharing a picture like that on Facebook might be fine and you can relate it to your business.
As an example, if I had on my blog and I’m writing to my audience how to sell a stinky house with 100 cats, people are actually looking at, wow, I’ve had all these cats that live here, you can rope that in. Where on LinkedIn, I don’t think it’s going to work.
The other thing that we’re going to look at, number five is, should you use hashtags or keywords? Even Facebook has gotten the practice of using hashtags, but is it appropriate to use them on every platform? No, okay. Using them too much may show that you’re not creative after all.
And then number six is, is the platform visually based? It’s true that Twitter is trying to be more visual as in Facebook, but Pinterest and Instagram are leading that charge. So if you’re doing maybe two rehabbers, you might want to put more stuff out there on Pinterest with more pictures and stuff.
We’ve gotta think about number seven, what is your objective? What is the point of your update or what your sharing? What are you hoping to achieve? Is it well thought out? Specific? Is it numbers driven? In that measure.
Number eight is, should you include a Call To Action, or a CTA? Not all the time. The type of CTA that your audience would like, is it free? Do they have to sign up for something? And if you put it out there too much, you can actually get booted out of the social media network, so be careful about that, be wise.
Last thing we want to consider, is the information, is the copy we’re putting out there shareable? We want it to be shared, so the shorter, more visually orientated, relatable content is better to post on social media if you want it to be shared.
In closing here, creating copy for social media is different from writing keyword-rich articles, or blogging. Just like writing blog post, it’s again different than where in the old days, people wrote these articles full of keywords to try and spam the search engines. So we’ve really gotta get back to my other seminar I did on REI classroom is content marketing. What is our content strategy? And you’ve gotta have a plan of action.
And just by the way, if you’d like to get my three-day marketing blue print of awesomeness, check me out on and that’s all we have today for REI classroom. Again, from Duncan Wierman, have a great day!

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