Today’s REI Classroom Lesson

Steve Rozenberg talks to us about how failure isn’t always bad and how so many are scared of failure or of being told “No”.

REI Classroom Summary

In addition, Steve Rozenberg emphasizes the need to protect your time and offload and leverage as much as you can.

Listen to this REI Classroom Lesson

Real Estate Investing Classroom Show Transcripts:

Mike: Welcome back to the REI Classroom, where experts from across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.

Steve: Hi. This is Steve Rozenberg and I am the Co-Founder of Empire Industries Property Management and Realty Services, located in Houston, Texas. Today, what we’re going to talk about is the mindset and tools to help you be a successful person. I’m going to be your host of your REI Classroom today and I’d like to welcome everyone for being here.

Mike: This REI Classroom real estate lesson is sponsored by

Steve: So I can tell you a little bit about myself, as a person who’s not only seen but been a part of many failures and setbacks in their lives, I’m sure as probably many other people that watch this video and have probably had setbacks and issues, and challenges in their life. I get a lot of people that ask me how I have become such a successful person, both personally and in business and still be able to have a lot of these setbacks and failures that I have encountered over time. I am still an international airline pilot and I am a full-time investor and I do own a very large property management and real estate company.

Some of the things I’ve learned are that when people fail, a lot of people are afraid of failing and they think that when they fail that that defines them as a failure. I have learned that failing is really simply feedback. That feedback is something that you take that information and decide whether or not you want to go down that path again and fail again or if you’re going to learn a lesson from it and kind of not make that thing happen again, not make that failure happen again. A lot of people think that just because they fail that they are a failure. I look at it as, if you quit, you’re a failure.

If you are learning to ride a bike and you fall down, technically you failed. But that doesn’t mean you’re a failure. If you never got on that bike again and never rode again, then technically, yeah, you were a failure at that task of riding a bike. But as we all know, as little kids, you fall down and you get up, you fall down and you get up, and eventually you overcome the failures and you succeed. Some of the things are that a lot of people learn that failing is something that will define them. They’re afraid to even get close to failing, because they don’t want to be labeled as a failure, and they don’t want to hear “no.”

You actually have to hear more “no”s to get to your yesses, and it’s something that a lot of people have to shift in their mind to actually understand that. Some of the other things that I have done in my life to make myself more successful is I have learned to offload and leverage as much as I can. As a very large company, when you have an employee, you have two employees, you have 16 employees, you have 30 employees, you’re offloading those things. Use of virtual assistants, use of anything that is a low-level, low-interest thing, you can offload because you have to understand the one thing that most people do not value and do not think about is valuing their time.

When you are someone that only has 24 hours of the day that I think everybody in society ever has, you have to realize that the one thing you have to protect and the one thing you have to covet is your time. If you don’t respect your time and you don’t protect your time, then nobody else will. So I’m very, very protective of my time, even though I help a lot of people, I work with a lot of people through mentoring and teaching, and other things. I make sure that they’re not taking my time and wasting my time because if I allow my time to be wasted, it will be. By doing things like offloading and other things like that is you make sure that you are not allowing your time to be wasted.

So again, those are just a few things that I do on a daily basis. I would say, they call it “pigheaded discipline,” it’s doing the same thing over and over, and over again and not giving up. It’s not something that you do one time and you’re done. You have to be very repetitive and you have to kind of grind it out every single day. And you don’t notice that you may have a lot of changes. But if you finally do this over the course of five years and look back, you’d be amazed at how many things you’ve actually accomplished and changed just by having that pigheaded discipline.

So again, this is Steve Rozenberg. I hope that helps you. Feel free to look me up and see if I could help you. Again, this is the REI Classroom. Thank you very much.

Mike: HomeVestors, the “We Buy Ugly House” folks, is a franchised system of hundreds of real estate investors that have purchased over 65,000 houses. If you’d like to learn more about the most powerful real estate investing system in existence, whether you’re a pro or looking to take your business to the next level or whether you have no experience at all, but a burning passion to be successful in real estate investing, please visit to learn more.

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