Today’s REI Classroom Lesson

Justin Wilmot discusses how you have to build a culture for your team and how your team needs to be on the same page as you.

REI Classroom Summary

Help your team to understand the goals of the business, including your mission statement for how you’re going to help others.

Listen to this REI Classroom Lesson

Real Estate Investing Classroom Show Transcripts:

Mike: Welcome back to the REI Classroom, where experts from across the real estate investing industry teach you quick lessons to take your business to the next level. And now, let’s meet today’s expert host.
Justin: How are you? My name is Justin Wilmot. Today, I will be talking to you guys about the culture, creating your team’s culture in your real estate investing business. Very critical.
Mike: This show was sponsored by
Justin: All right. Today, I want to talk to you guys about culture, all right, specifically your team’s culture. So as you start to scale and grow your business, and, by the way, this can happen even if it’s virtual people, even if you have nobody in your office. So you need to have a vibe of culture. So let me give you an example of what I mean. This is going to be core, foundational stuff if you truly want success, because your entire business is going to build off of the idea of the culture that you build, what you represent and what you stand for in your business model, okay.
So, for example, we’re real estate wholesalers and we’re real estate builders, redevelopers. So we have a bit of a broad buffet there, but at the end of the day, our culture is to help people that are in distress, distressed assets. Now, obviously, that’s not going to be new to you, but we do it differently. So how do we do it differently?
Well, I don’t know if you can tell, behind me, but this is an oceanfront where my office is, right here on the beach and everybody that works with me, we bring a low-key vibe. We try to have a mindset where . . . see, real estate is what I call, can be acidic, and if you’ve been doing this game for a while, you completely understand that. There are very high-tension issues, and look, these are high-dollar assets. So I’m not going to sugar-coat that. You want to step up to the big boys’ game, and make big-boy money, and get real freedom.
There are some very intense emotions involved in real estate, especially when your business model is ran off of distressed sellers, whether that’s a bank, or whether it’s direct-to-seller. And so, at the end of the day, we pride ourselves in trying to add value, and clarity, and comfort in lowering people’s, let’s say, vibes, vibrations. So I’m actually not going to disclose my entire mission statement, but that should give you the idea.
So, at the end of the day, what you need to do is decide how you help people. Are you an outgoing and extremely, like, like to get into every single detail of a seller and buyer’s life? Well, if that’s how you roll, then that’s fine because you’re going to deliver that in a very authentic way. And then, your team and everybody around you needs to operate out of that way. They need to be symbiotic.
And I’m talking your entire team, everyone from your agents that represent you, or if they work with you, or if you have disposition managers, or if you have virtual assistants that make outbound calls for you. Anybody that is on your team, they should be well aware of the culture. And so, for us, everybody that works with me in my business is going to get our mission statement, our culture card, and they understand how we communicate with the rest of the world, and that’s with sellers, buyers, and vendors and contractors.
So I promise you, when you understand the important foundation of what it is for your culture, for your team’s culture, and, again, even if it’s virtual, this is still for you. When everybody operates out of that, and then understands what it is your mission is, in a very simple way, what it is that you’re trying to accomplish and how you’re trying to help the world, and how you guys do that, then a lot of magic happens. It’s interesting, the kind of people that want to be part of a culture that they resonate with. Use that tip, make a lot of money.
Mike: is your source for turnkey, done-for-you rental properties. If you’d like to be an investor, and not a landlord, please visit to learn how to purchase cash-flowing, professionally managed rental properties in the hottest rental markets across the country. We can also help connect you with financing for your next property. Invest the easy way today, and get started by visiting
Please note, the views and opinions expressed by the individuals in this program do not necessarily reflect those of or any of its partners, advertisers, or affiliates. Please consult professionals before making any investment or tax decisions as real estate investing can be risky.
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